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Can someone please, for the love of God, tell the male host (I’ve named you mush mouth bc I don’t know your name) to stop holding the mic so close to his mouth. #CMFatUSF

“Picture Perfect” = 🔥 #CMFatUSF

#adv3008

In last presentation of the session, Janelle Applequist is presenting “An Analysis of Rewards Present in Broadcast Direct-to-Consumer Prescription Drug Advertising.” Elizabeth A. Hintz USF Department of Communication

The average American will see 16 hours of pharmaceutical advertising every year. Janelle Applequist USF Department of Communication #NCA19 #NCA2019

Identity rewards are presented more often than relational or educational rewards, which is counter to the claims made by the pharmaceutical industry. Janelle Applequist USF Department of Communication #NCA19

Educational rewards focuses more on the advertised drug than the primary condition that the drug treats. Janelle Applequist USF Department of Communication #NCA19

Broadcast ads contained verbal information which strongly negative emotions while maintaining strong visual elements that focus on the benefits of a particular drug. Janelle Applequist USF Department of Communication #NCA19 #NCA2019

. USF Zimmerman School Associate Professor Janelle Applequist shares her expertise with The New York Times advertising & marketing reporter Tiffany Hsu for this insightful story on selling peace of mind in troubled times. nytimes.com/2020/09/01/bus…

PhD alum Janelle Applequist examines "Information vs. influence: An analysis of educational, relational, & identity rewards present in direct-to-consumer prescription drug advertising," w/ students including recent USF Department of Communication PhD grad Elizabeth A. Hintz. sciencedirect.com/science/articl…

The Zimmerman School is hiring an Endowed Professor in Advertising at the Zimmerman School of Advertising & Mass Communications. The position is open rank, and we are seeking an Associate or Full Professor or a Professor of Practice. The job ad is attach…lnkd.in/gk73K4AE

I got to speak with Bloomberg about the NFL's response to Damar Hamlin's injury. Privileged to work with Travis Bell and Christian Dotson-Pierson, PhD on topics that allow us to keep important conversations going concerning safety in sport. lnkd.in/dwtNKJRD

Just posted a photo @ San Francisco, California instagram.com/p/Cogpuw3MwDD/…

So fortunate to have had our team’s research included at the Society for Maternal-Fetal Medicine’s Annual Pregnancy Meeting. As a first time attendee, I’m sold! Thank you, SMFM for holding such a great space (literally and figuratively) for excellent work to be done. #smfm23

New publication alert 🚨😊

Forever grateful to my alma mater PSU Bellisario COMM Grad Ed for always supporting my work - this time being co-authored research with the incomparable Elizabeth A. Hintz ❤️

I am collaborating as a co-guest editor with Dr. Jennifer Gerard Ball for a special issue in Frontiers - Communication titled "Using Narratives to Promote Risks and Risky Products: Cautions and Considerations." Summary submissions are due 1/15. Learn more: fro.ntiers.in/untprarp