ChatGPT can read and render content in accordions and behind tabs, but not content that requires user interaction to load. h/t Aleyda Solis 🕊️ and her great AI marketing newsletter. getaiso.com/blog/ai_retrie…

Instead of stuffing keywords and calling it entity optimization, use your writing to clarify and emphasize the meaning of the entity. It's all about context.

After seeing @viperchill's post earlier about Wiki analytics being public I had some questions about what happened to Wikipedia when ChatGPT and AIOs launched. Wiki traffic actually went up post ChatGPT launch, but has been trending downward since the launch of AIOs.

Boomer SEOs unite. #seoweek

First day of #seoweek is so technical I’m having multiple nerdgasms.

#seoweek secretly giving us admin IPs

Day 2 of #SEOweek starts with vectors, neural networks and IR. Nice light material.

I’m not gonna name names, but there’s a certain article on a certain site. It’s about pricing SEO services. Don’t read it.

Been playing with AI monitoring: Tracking the concepts with which ChatGPT, Gemini, etc associate your brand over time—my first shot at a visualization. Top left is what you're most associated with. Prompt: "What products or services does [brand] offer?"

I did a quick little Squoosh image compression tutorial over here. ianlurie.com/digital-market…

Oh no, how embarrassing for New York Magazine to actually publish this: nymag.com/intelligencer/… 🤡 Even the most rudimentary level of research [1] would show there is no such thing as "generative engine" and the term "GEO" was coined by one guy in one unremarkable paper and then somehow

When people say SEO is dead, send them this.

If removing ?num=100 really generated this swing, scrapers were hitting Google a LOT harder than I thought. This is aggregate clicks and impressions data for some of my biggest clients. Look at the drop starting September 9:

I crashed Gianluca Fiorelli's podcast and talked about chunking, why we can't use maps anymore, and why SEO is dead. OK, I didn't say that last part. But I made ya look. advancedwebranking.com/blog/build-val…

The hands flailing around...

AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: ianlurie.com/content/audit-…