We need your help 💚 Our counselling service has a funding shortfall - we need to raise £80,000 to keep offering affordable counselling to NE Edinburgh. #SaveNEECS Please share & donate if you can 👇 justgiving.com/campaign/save-…

My old team is up for THREE awards this evening: 🌟 Cat - Inspirational Marketing Leader 🌟 Sam Crawford - Rising Marketing Star 🌟 Brand @Scoland - Best International Campaign 🎉🎉🎉 Good luck to all shortlisted (but I'll be crossing fingers & toes for those guys👆)

Cheeky wee Gold for the last piece I worked on for Brand Scotland 🙌🙌🙌 Well deserved rob 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Mike Thorburn 💃

Yay!!!!!!!!! So so well deserved 🥰 absolutely incredible leader and somehow an even better person 💙💙💙💙 over the moon for you Cat xxxx

Do you want to work with the best marketing team in Scotland? Want to make a real difference & put your marketing skills to the ultimate test? We’re looking for inspiring & organised people to deliver some of the most exciting campaigns in Scotland over the next 12 mths

Buzzing to see #DontBeThatGuy trending 5th in the UK earlier 💪 This campaign has such an important message - proud to play a part in getting it in front of as many eyes as possible.

Just a selection of v relatable memes from around my socials this week 😅 Ps if you work in social and you don't follow @WorkInSociaI on IG.. treat yourself this Friday morning

Nice wee treat of a Wednesday afternoon to see our campaign on econsultancy's top social campaigns of the month 😎

By far, the most exciting talk of the day for me, has been The New Fandom Formula by @zoescaman. Talking about community, autonomy and equity and what those trends mean #DigitalDay The Marketing Society Scotland

It's a tough world out there for creators... Over half of Google searches end without a click. And social media platforms ding you for linking out. What to do? Beat the platforms at their own game. Make Zero-Click Content. Here's how:

As an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for search. So I hosted a mini-focus group with Gen Zers to learn more. Here are 3 takeaways:

Brand managers and social account leads; you really don't have to say anything at all. You can let your accounts go silent instead. It's really ok.

I know it’s a difficult time of the year for many, but anything you can give, will go a long way at the Edinburgh Dog & Cat Home 🐶🐱edch.org.uk/winterappeal/

One of the best people I know 👏 I owe so many of my successes to Natalya Ratner ❤️🍾