Eunice Shin (@eukushin) 's Twitter Profile
Eunice Shin

@eukushin

Brand building at the heart of consumer and culture

ID: 431995151

linkhttp://elumegroup.com calendar_today08-12-2011 22:40:33

1,1K Tweet

206 Followers

388 Following

Prophet (@prophetstrategy) 's Twitter Profile Photo

This year's "State of Digital Transformation" report from @altimetergroup takes a deep dive into what sets successful companies apart from average ones when it comes to #digital. Discover the insights captured from interviews with 587 global executives: bit.ly/3pFX3Ik

This year's "State of Digital Transformation" report from @altimetergroup takes a deep dive into what sets successful companies apart from average ones when it comes to #digital. Discover the insights captured from interviews with 587 global executives:  bit.ly/3pFX3Ik
Prophet (@prophetstrategy) 's Twitter Profile Photo

Why are successful #DTC brands suddenly turning to physical retail? Learn how physical locations are boosting awareness, loyalty and growth. bit.ly/3C7Vyp0 bit.ly/3C7Vyp0

Insider Media (@insidermedia) 's Twitter Profile Photo

Eunice Shin, the head of media and entertainment at the brand strategist Prophet, said the SPAC deal was a "survival mechanism" for a company operating in "the hardest business to be in." businessinsider.com/the-man-behind…

Eunice Shin, the head of media and entertainment at the brand strategist Prophet, said the SPAC deal was a "survival mechanism" for a company operating in "the hardest business to be in."

businessinsider.com/the-man-behind…
Variety (@variety) 's Twitter Profile Photo

Exclusive VIP+ data shows a new record high number of original TV and streaming series in 2021 — up by 22% from 2020, for a whopping total of 1,923 bit.ly/3FbgOwn

Exclusive VIP+ data shows a new record high number of original TV and streaming series in 2021 — up by 22% from 2020, for a whopping total of 1,923 bit.ly/3FbgOwn
Shanti Bergel (@sbergel) 's Twitter Profile Photo

In games, this is viewed as an exploit and the community condemns it. 😱🤬 In finance, it is viewed as market insight and the community admires it.🤩🤑 The culture of Web 3 is emergent but seems to include both. Thoughts on where this goes?

Rich Greenfield, LightShed 🔦 (@richlightshed) 's Twitter Profile Photo

YouTube is an incredible business -- not other way to say it --> up to $8.6 bn of quarterly revenues and $29 billion for full year 2021 $GOOGL 55% goes to creators @youtube remains in a class by itself for the #creatoreconomy

YouTube is an incredible business -- not other way to say it --> up to $8.6 bn of quarterly revenues and $29 billion for full year 2021 $GOOGL

55% goes to creators

@youtube remains in a class by itself for the #creatoreconomy
Prophet (@prophetstrategy) 's Twitter Profile Photo

Wahoo! Prophet's Chan Suh was named in The Consulting Report's Top 25 Technology Leaders in Consulting for 2022. Read more about the award: bit.ly/3IYwyEm

Wahoo! Prophet's <a href="/chansuh/">Chan Suh</a> was named in The Consulting Report's Top 25 Technology Leaders in Consulting for 2022. Read more about the award: bit.ly/3IYwyEm
matzucker (@matzucker) 's Twitter Profile Photo

New: Micro-communities + cool infographic about them via my colleague Eunice Shin at Prophet prophet.com/2022/02/micro-… #digitalmarketing #communities #infographic #stealthis

CNN (@cnn) 's Twitter Profile Photo

"I was homesick, I was really questioning - do I belong here?" Supreme Court nominee Ketanji Brown Jackson gets emotional as she delivers a heartfelt message to the American youth during her Senate confirmation hearing. cnn.it/3IH5mcF

Ellen Bryant Thomas (@ellenbthom) 's Twitter Profile Photo

Wrote about what #DTC brands should look out for when entering big-box retail like Target or Wal-Mart for the first time. businessinsider.com/what-dtc-brand…

Yahoo Finance (@yahoofinance) 's Twitter Profile Photo

Prophet Partner @EukuShin on $DIS: "There's two things they really have to keep their laser focus on: the consumer experience and then the brand experience for those advertisers and agencies... They really need to create an ads experience that's not going to be disruptive."

Eunice Shin (@eukushin) 's Twitter Profile Photo

Gen Z cares so much about sustainability & brand values. Yet they still shop on Shein. How do you make sense of it all? Check out our latest DTC report that gets you closer to understanding. Gen Z Revealed - we mythbust some of things that brands get wrong prophet.com/2022/11/downlo…

Ben Kruger (@ben__kruger) 's Twitter Profile Photo

In my role at Google, I get to partner directly with hundreds of DTC and online retail brands. Even though they all sell very different products, we find common ways to unlock growth with tried & true methods. 🧵 DMs always open, I love this stuff.

Rich Greenfield, LightShed 🔦 (@richlightshed) 's Twitter Profile Photo

😱 TV is OLD, VERY, VERY OLD The Adults 18-49 watching linear TV nightly is so tiny, its beyond embarrassing -- chart via @variety Nielsen Why are advertiser still spending $65 billion on TV? Only one network above 1 million nightly 18-49 viewers and only five above 400K

😱  TV is OLD, VERY, VERY OLD

The Adults 18-49 watching linear TV nightly is so tiny, its beyond embarrassing -- chart via @variety <a href="/nielsen/">Nielsen</a> 

Why are advertiser still spending $65 billion on TV? 

Only one network above 1 million nightly 18-49 viewers and only five above 400K