Research from Cyrus SEO shows that Google rewrites 61% title tags, but you can limit this by matching your H1 and your title. An @Ahrefs study of nearly 1M pages shows that, in 50% of cases, Google uses a page's H1 as the title. Optimize those H1s, people! #localseo #seo

To all the companies calling people back to the office full-time: Don't mistake presence for performance. Showing up is not a sign of commitment or contribution. It's an act of compliance. What matters is the value people create, not the place they inhabit.

Forcing GA4 will be a marked turning point for Google. Lookout below!

I've tried to use the following framework for reporting: 1. Observations - what do we see? (metrics) 2. Interpretation - what do the numbers mean? 3. Application - what do we do next? #localseo #seo

Bezos on Process as Proxy: eekim.com/2017/04/jeff-b…

I would absolutely back up the truck on this Adobe

Great thread here:

Schema helps you stand out in search — it also helps you be understood. Check out Schema App's training course: training.schemaapp.com/courses/schema… Martha van Berkel #MNSearchSummit

The difference between knowledge and wisdom, at work… People who are knowledgeable in your craft will help you understand how to do what you’re trying to do. People who are wise in your craft will help you understand if you should do what you’re trying to do.

Embedded videos can do wonders for local organic rankings. They show up in the SERPs, set you apart from the competition, and drive more traffic to your site. So create videos about your services & embed them on your top-performing pages. h/t Joy Hawkins #localseo #seo

Stop letting your potential go to waste because you’re not confident enough to promote or distribute that thing you created two weeks ago. People with 1/4th your talent are winning because they’re not afraid to look “too promotional”.

Have you met Googleheimer yet? Switch to Matomo by July 1. #googleheimer #googleanalytics #uasunset #ga4 #digitalmarketing #marketing #data

“It’s not acting funny, it’s GA4” 😆😆😆😆 This is gold. #ppcchat

I love a good emulator. This one feels like it's not game over for the GA we know and love so you don't have to say goodbye after all. Check it out lookerstudio.google.com/reporting/7035… via GA4 Classic Mode 👏🏼🔥h/t Aleyda Solis 🕊️ #seo x.com/GA4ClassicMode…

The new #GBP video verification process is a nightmare for agencies. Did Google forget agencies when they made this new workflow? I'll assume incompetence over malice. i Any good tips? Darren Shaw Mike Blumenthal Google SearchLiaison

How to use AI to analyze SEM data. loom.com/share/c28159b7… #SEM #PPC

I haven't used this account in ages, mainly because I was shadowbanned. Maybe I should start using it again.

Hey OptumRx Optum Support - send you a DM. This is really getting out of hand.

.Barry Schwartz Is this format not working new? search.google.com/local/writerev…