Darren Shaw(@DarrenShaw_) 's Twitter Profileg
Darren Shaw

@DarrenShaw_

Founder at https://t.co/O85LpcMbvf | Researcher, speaker and writer on local SEO. (He/Him)

ID:18080577

linkhttps://linktr.ee/whitespark calendar_today12-12-2008 17:20:55

23,1K Tweets

24,6K Followers

1,7K Following

Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

I can't believe I have to say this but...

do NOT turn on attributes that don't actually apply to your business.

Yes, attributes can help you rank for keywords related to those attributes, but turning them on when they don't apply to your business will backfire on you.

I justā€¦

I can't believe I have to say this but... do NOT turn on attributes that don't actually apply to your business. Yes, attributes can help you rank for keywords related to those attributes, but turning them on when they don't apply to your business will backfire on you. I justā€¦
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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

Local Ranking Factor you NEED to know:

ā°Opening Hours

Ever since Joy Hawkins announced that rankings drop when your business is closed, I've seen more businesses set their opening hours to 24 hours.

This is the obvious solution to the problem and works just fine IF youā€¦

Local Ranking Factor you NEED to know: ā°Opening Hours Ever since @JoyanneHawkins announced that rankings drop when your business is closed, I've seen more businesses set their opening hours to 24 hours. This is the obvious solution to the problem and works just fine IF youā€¦
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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

šŸ’” Idea for Google to drive more revenue for shareholders:

Instead of labelling ads as 'sponsored,' just label the organic results as 'not approved'

There's still so much money they can squeeze out of the search results!

There are far fewer organic results these days, anyway,ā€¦

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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

Is this sponsored local pack new?
(I swear this isn't another April fools joke lol)

On mobile, I got:
1. this sponsored pack with 2 results (two?!)
2. then 2 regular sponsored results
3. then the regular local pack

It does not appear to be LSAs. Weird.

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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

Am I the first person to come up with this? šŸ¤”

Probably not, but I bet you're not doing this internal linking trick.

Here's the concept:

Every page of your website is linking to the homepage via the logo or a link called 'Home' in your navigation.

This is a missed opportunityā€¦

Am I the first person to come up with this? šŸ¤” Probably not, but I bet you're not doing this internal linking trick. Here's the concept: Every page of your website is linking to the homepage via the logo or a link called 'Home' in your navigation. This is a missed opportunityā€¦
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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

This tweet and comments are blowing my mind.

I canā€™t believe how many people think itā€™s ok for bosses to text employees after work hours.

It is not. Everyone needs space to be present to their personal lives without thinking about work.

Bosses need to schedule messages.

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David Quaid(@DavidGQuaid) 's Twitter Profile Photo

For people who still believe that Google 'needs' long form content - especially when its in the SEO starter guide as a myth.

We took a single PDF on this site and turned it into 60 stubs pages with their own URL - about a paragraph each, some just ten words

This went on toā€¦

For people who still believe that Google 'needs' long form content - especially when its in the SEO starter guide as a myth. We took a single PDF on this site and turned it into 60 stubs pages with their own URL - about a paragraph each, some just ten words This went on toā€¦
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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

IMPROVED Local SEO trick you need to know!

Yesterday, I posted about a local SEO trick to get your business name to display in different languages.

Artūras Spindulys replied on LinkedIn with a much quicker method for making these edits. Here it is:

1ļøāƒ£ Go to Google Maps
2ļøāƒ£ā€¦

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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

Started using our own Reputation Builder software to get reviews and they are pouring in.

Canā€™t believe we didnā€™t do this years ago šŸ¤¦šŸ»ā€ā™‚ļø lol

Started using our own Reputation Builder software to get reviews and they are pouring in. Canā€™t believe we didnā€™t do this years ago šŸ¤¦šŸ»ā€ā™‚ļø lol
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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

Local SEO trick you NEED to know šŸ’”

Which language should you use on your Google Business Profile if you serve people who speak different languages?

For example, imagine you have a restaurant in Athens, and half of your customers are locals, and the other half areā€¦

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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

When I posted about Google Posts potentially going away, many people wondered why it was such a big deal.

'Most businesses have social media accounts anyway, so why would they also use Google Posts?'

Well, here's the thing: Social media posts ā‰  Google Posts

Of course, youā€¦

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Aaron Weiche(@AaronWeiche) 's Twitter Profile Photo

So many websites put all of their focus on traffic and top of funnel. What about conversion?!? šŸ–ļø Here are 5 tips to improve your website conversion.

šŸ§µ Starting with ....

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Darren Shaw(@DarrenShaw_) 's Twitter Profile Photo

I just chatted with a realtor who was looking for advice for a new business name.

He knew that keywords in the business name were a huge ranking factor and considered using a high-volume key phrase like 'How much is my home worth' in their GBP business name.

Would that make forā€¦

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