Watch Ginni Rometty’s #Cebit18 keynote on #AI, data responsibility and the era of exponential learning here: ibm.co/2tc4EQb

Can artificial intelligence (#AI) truly decipher human emotions? theconversation.com/will-ai-ever-u…

It all started with a spark of inspiration from a video game. The result is a whole new way of interacting with software. Learn about SAP Inscribe: spr.ly/6018DowYE

What is "Information" in machine learning: "Let E be some event which occurs with probability P(E). If we are told that E has occurred, then we say that we have received I(E) ... bits of information." from cs.cmu.edu/~roni/10601-sl…

Brands can leverage #bigdata and #ArtificialIntelligence to boost their marketing: thinkwithgoogle.com/advertising-ch… by Think with Google

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

CEO Ginni Rometty discusses the importance of building relevant skills in an era where technology will affect every job: cnb.cx/2Wkzl68

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

Learn how APIs are rising in value through real-world case studies. cards.twitter.com/cards/po5fo8/1…

My friend Bono explains the potential we could unlock if the gender gap in education was closed: b-gat.es/2CTTO8q #GirlsCount

.McDonald's kicks off the national marketing of its new $1 $2 $3 Dollar Menu with traditional and social media campaigns meant to educate customers about its latest value play: bit.ly/2Eo9rSB