Another day Another qualified appointment booked

When hiring an appointment setter commission-only is a great option Being financially inclined to produce your agency results will motivate your setter like no other Add in benchmarks and compensation when achieving a certain # of qualified appointments booked and your golden

The point of cold outbound is to get the prospects attention and get them to view your offer You probably already know this but - the more sales assets you have tying back to your offer the better Having spot on case studies and addressing their pain points will help you here

For a B2B business that runs off of appointments and getting new clients - it’s quite simple really: more calls equal more clients equals more $$$ so, why are we not sending more outbound?

Many agencies have great inbound and that’s great and all But imagine having a lever you could pull to generate meetings on demand That’s what cold outbound does Use it

The truth about doing outbound is most large companies (headcount of 100+) don’t do it properly And small companies (up to 50 people) usually don’t do it and if they do - it’s done poorly. The bar for effective outreach is much lower than you think.

If you have an business that runs of the # of meetings booked and clients signed and you don’t have an appointment setter - I’m going to assume you must not like money

Why most people fail: Unrealistic expectations leading them to be frustrated and then quitting Most underestimate the amount of time and work it takes to go from 0 to 1 It’s more often that not the hardest step

The two best cold DM approaches I’ve seen work: Being extremely direct and keeping it as short as possible with a great offer that can be explained in a sentence. The other one being - leading with a resource that’ll help them solve one of their problems with a CTA at the end.

Sad to see that many coaches & agencies are missing out on an extra 3-5 closed deals every month Simply because they have no outbound systems in place

I feel the wheels beginning to turn. Momentum is everything. When you commit yourself to a skill fo 6 straight months it’s remarkable the results you can achieve.

At the library right now. Pretty sad to see that the new generation (Gen Z) aren’t reading books. Everyone too cooped up in their iPhones and cheap dopamine scrolling to a new video every .5 seconds.

If your agency runs off qualified sales calls on your calendar & signing new clients And your calendar has empty slots in it - you should get an appt setter It’s the quickest way to sign a few new clients every month No brainer if you ask me

I’ve been able to get 25-30% reply rates on LinkedIn campaigns consistently IF your offer is relevant to your ICP (and they hangout on LinkedIn) and your profile is optimized you’ll be able to book boat loads of meetings.

Forever grateful for MT Love you guys