The Business of Influence: 5 Principles of Successful Influencer Marketing creatingthefutureofpr.com/the-business-o…

Why PRs are jumping on the VR bandwagon mumbrella.com.au/prs-jumping-vr…

Meet Wolfgang, The Agency Aiming To Bridge The Divide Between Creative And Consulting fastcompany.com/3069165/meet-w…

The Business of Influence: 5 Principles of Successful Influencer Marketing creatingthefutureofpr.com/the-business-o…

Expanding Customer Engagement: Case Studies of VR as Storyteller and Skill Builder creatingthefutureofpr.com/expanding-cust… interesting examples of VR for PR

Ogilvy PR has launched its Advanced Data Analytical Model, claims brings "laser precision" identifying influencers prweek.com/article/143521…

Pfizer "micro-documentary" shows the people and work that goes into creating vaccines prweek.com/article/143771…

Snapchat gives influencers the cold shoulder, driving them onto other platforms digiday.com/marketing/dice…

Good: The Future of Higher Ed PR - Proving the power of strategic public relations insidehighered.com/blogs/call-act… HT Judy Gombita CC nscibetta

Inside the black market where people pay thousands of dollars for Instagram verification mashable.com/2017/09/01/ins…

Indeed: It’s reputation that matters when spin doctors go back to the newsroom theconversation.com/its-reputation…

Good: Examining Internal Social Media from an Integrated Marketing Communication Perspective - Institute for Public Relations instituteforpr.org/examining-inte…

A peek into the scandalous future world of hyper-influence marketing futuristspeaker.com/job-opportunit…

Which types of Artificial Intelligence should we be worried about? Lovely graphic from BBC Future rossdawson.com/blog/which-typ…

Solid fundamentals of influencer marketing blog.bufferapp.com/influencer-mar…

How neural networks think - insights on inner workings of neural nets trained to process language news.mit.edu/2017/how-neura…

The 1:9:90 Model: A New Approach To B2B Influencer Marketing - Michael Brito forbes.com/sites/forbesco…

The Four Horsemen of the PR-pocalypse - Paul Sutton paulsutton.co/2018/03/05/pr-…

Tech has a lot to learn from PR about attracting female talent says Mylan V of Hotwire mumbrella.com.au/tech-has-a-lot…

How is the PR industry adapting to the march of artificial intelligence? cityam.com/284484/pr-indu…