Craig Custance (@craigcustance) 's Twitter Profile
Craig Custance

@craigcustance

Head of Creative Development at @TheAthletic. Author of The Franchise: The Business of Building Winning Teams (Oct 15. release) Formerly @ESPN.

ID: 19050793

linkhttp://www.craigcustance.com calendar_today16-01-2009 02:22:19

64,64K Tweet

78,78K Followers

4,4K Following

Michael Russo (@russohockey) 's Twitter Profile Photo

John Hynes on Ray Shero: "Ray was very special to me - he was the man that believed in me as a young coach. He gave me a chance in the AHL with Wilkes-Barre and then in the NHL with New Jersey. He was a great mentor and we all need people to believe in us as we go through life.

Dianna Russini (@dmrussini) 's Twitter Profile Photo

On Friday's episode, Dane Brugler joined Scoop City. We discuss: ◽️ Travis Hunter's ceiling ◽️ The teams poking around Jalen Milroe ◽️ A Luther Burden question for Mizzou alum Chase Daniel

On Friday's episode, <a href="/dpbrugler/">Dane Brugler</a> joined Scoop City. We discuss:

◽️ Travis Hunter's ceiling
◽️ The teams poking around Jalen Milroe
◽️ A Luther Burden question for Mizzou alum <a href="/ChaseDaniel/">Chase Daniel</a>
jon greenberg (@jon_greenberg) 's Twitter Profile Photo

According to Bulls PR, Billy Donovan is one of just 1 of 13 NBA coaches to coach 400 (or more) games for two or more teams. But I think he's the only one of those 13 to talk to Craig Custance about leadership. nytimes.com/athletic/62782…

Craig Custance (@craigcustance) 's Twitter Profile Photo

Five of the eight teams remaining in the NHL playoffs were featured in The Franchise -- DAL, VGK, TOR, WSH, CAR. If you're interested in a behind-the-scenes look at how those teams were built, here's where to get it: simonandschuster.com/books/The-Fran…

Chase Daniel (@chasedaniel) 's Twitter Profile Photo

I don’t think there’s any way Jayden Daniels can have a sophomore slump. The Commanders are set up for sustained success. Scoop City: youtu.be/ZkD2VGopQFc

The New York Times (@nytimes) 's Twitter Profile Photo

From The Athletic: The stereotype of the “angry Black man” or “angry Black woman” is very real. Which is why Draymond Green's words after Game 2 bothered me, writes our editorial director. nyti.ms/43p1jiN

From <a href="/TheAthletic/">The Athletic</a>: The stereotype of the “angry Black man” or “angry Black woman” is very real. Which is why Draymond Green's words after Game 2 bothered me, writes our editorial director. nyti.ms/43p1jiN
Bob Sturm (@sportssturm) 's Twitter Profile Photo

Knocked this one out for No 12 in 2025. Loved it. Great chapter on Jim Nill that will make you love him even more. Strong recommendation. Craig Custance does great work yet again.

Knocked this one out for No 12 in 2025. Loved it. Great chapter on Jim Nill that will make you love him even more. Strong recommendation. <a href="/CraigCustance/">Craig Custance</a> does great work yet again.
Scott Wheeler (@scottcwheeler) 's Twitter Profile Photo

A really fun The Athletic Hockey Show today. Corey Pronman, Chris Peters, Max Bultman and I built a joint top 10 list for the draft. It got… testy. Full hour-and-a-half podcast 🎧: pod.fo/e/2dcace Recap of the debates: nytimes.com/athletic/63916…

Sergio Gonzalez (@thatgonzalez) 's Twitter Profile Photo

Really interesting piece coming out of ⁦The Athletic⁩’s Peak group. ⁦Craig Custance⁩, ⁦Jayson Jenks⁩ and their team are doing really good work to bring some highly relatable and useful reads that come from sports but apply outside them. nytimes.com/athletic/63980…

Scott Wheeler (@scottcwheeler) 's Twitter Profile Photo

New: 2025 NHL Mock Draft 2.0 at The Athletic! Here’s where I think everything stands after the Combine. Packed with news, notes, and nuggets: nytimes.com/athletic/63936…

New: 2025 NHL Mock Draft 2.0 at <a href="/TheAthletic/">The Athletic</a>!

Here’s where I think everything stands after the Combine. 

Packed with news, notes, and nuggets:
nytimes.com/athletic/63936…
Michael Russo (@russohockey) 's Twitter Profile Photo

Nate Schmidt ‘found his fun again’ with Panthers en route to sensational playoffs run The veteran defenseman turned down more money elsewhere to sign with Florida. This is exactly why. My story on Schmidt as he vies to win the Cup for the first time> nytimes.com/athletic/64120…

Michael Russo (@russohockey) 's Twitter Profile Photo

U.S. Olympic hockey: Projecting the men’s First 6, stock watch on the rest of the roster My piece nytimes.com/athletic/64170…

Max Bultman (@m_bultman) 's Twitter Profile Photo

New The Athletic NHL Show Prospect Series with Corey Pronman and Scott Wheeler, talking final draft rankings, the difference between the 2024 and 2025 class, and what NHL scouts and execs are saying on this group pod.fo/e/2e41cd