
Craig Custance
@craigcustance
Head of Creative Development at @TheAthletic. Author of The Franchise: The Business of Building Winning Teams (Oct 15. release) Formerly @ESPN.
ID: 19050793
http://www.craigcustance.com 16-01-2009 02:22:19
64,64K Tweet
78,78K Followers
4,4K Following

The Beast is the best NFL Draft guide in the business. If you want to be prepared for Green Bay, Dane Brugler has you covered ⬇️



On Friday's episode, Dane Brugler joined Scoop City. We discuss: ◽️ Travis Hunter's ceiling ◽️ The teams poking around Jalen Milroe ◽️ A Luther Burden question for Mizzou alum Chase Daniel


According to Bulls PR, Billy Donovan is one of just 1 of 13 NBA coaches to coach 400 (or more) games for two or more teams. But I think he's the only one of those 13 to talk to Craig Custance about leadership. nytimes.com/athletic/62782…


Always a joy to enter Scoop City Limits Dianna Russini Chase Daniel

🥞NBA DAILY🥞 🏀Andrew Schlecht on the epic comeback from OKC + Ja’s injury 🏀Hunter Patterson on the Knicks/Pistons wild ending 🏀Dave DuFour 🐲 on the Clippers domination 🎙Zena Keita pod.fo/e/2ccbfa




From The Athletic: The stereotype of the “angry Black man” or “angry Black woman” is very real. Which is why Draymond Green's words after Game 2 bothered me, writes our editorial director. nyti.ms/43p1jiN


Knocked this one out for No 12 in 2025. Loved it. Great chapter on Jim Nill that will make you love him even more. Strong recommendation. Craig Custance does great work yet again.


A really fun The Athletic Hockey Show today. Corey Pronman, Chris Peters, Max Bultman and I built a joint top 10 list for the draft. It got… testy. Full hour-and-a-half podcast 🎧: pod.fo/e/2dcace Recap of the debates: nytimes.com/athletic/63916…

Really interesting piece coming out of The Athletic’s Peak group. Craig Custance, Jayson Jenks and their team are doing really good work to bring some highly relatable and useful reads that come from sports but apply outside them. nytimes.com/athletic/63980…

New: 2025 NHL Mock Draft 2.0 at The Athletic! Here’s where I think everything stands after the Combine. Packed with news, notes, and nuggets: nytimes.com/athletic/63936…




New The Athletic NHL Show Prospect Series with Corey Pronman and Scott Wheeler, talking final draft rankings, the difference between the 2024 and 2025 class, and what NHL scouts and execs are saying on this group pod.fo/e/2e41cd