Soren Iverson

At its core, #personalization is not just about increasing conversion rates. Travel companies can leverage customer insights to provide a tailored end-to-end experience that meets rising expectations. Explore the concept of hyper-personalization➡mck.co/3tZwbHE

The health of our economic system depends on getting the role of shareholders right. Putting them above all other priorities is dangerous and misguided. hbr.org/2017/05/managi…

The Crucial Role of #ProductMarketing in Cross-Functional #PLG Environment: bit.ly/3EysKK9

SaaS marketers, how many … … Leads do you need? 👋 … Visits need converting into leads? 🔎 … Leads need converting into customers? 🤝 My free SaaS Leads Modeller helps set realistic targets and request defensible marketing budgets. Start modelling: cornellazar.com/saas-leads-mod…

Product Metrics: The Ultimate Guide (+free links): 1. Frameworks: - North Star Framework 101 (PDF) - AARRR (Pirate) Metrics - Google HEART framework 2. Techniques: - Cohort Analysis - Funnel Analysis - Customer Segmentation 3. Types of metrics: - Vanity vs. actionable

Updated free #ChatGPT prompts generator v1.2 for your #ContentMarketing supporting #SEO. Streamline your creative processes with AI now: 👉 cornellazar.com/chatgpt-prompt… --- #SaaS #DigitalMarketing #ContentStrategy #GrowthMarketing #SocialMediaMarketing #GrowthHacking

SEO + AI: My #SEO blog post hit #1 and #8 on Google just 4 days after publishing 🙌✊ with a little help from #AI-generated copy from my ChatGPT prompt generator: 👉 cornellazar.com/chatgpt-prompt… #DigitalMarketing #GrowthHacking #GrowthHacking

Solving retention through onboarding loops: cornellazar.com/solving-retent… Do you rely primarily on acquiring new users than retaining existing ones. In this article I explore how focusing on activation during onboarding helps solve retention issues. #ProductGrowth #GrowthSquad #AARRR

What is Growth? "Most product teams are built to create value or improve value provided to customers. Growth is connecting more people to the existing value of a product." - Casey Winters (ex-CPO Eventbrite) bit.ly/3Ccu43W #PMM #PerformanceMarketing #ProductManagement

People talk about first-principles thinking, but most people don't really know what it is or how to apply it. In this week's essay, I do my best to explain it, give you a practical set of steps for applying it in your work, and share a ton of examples of product leaders using

This simple matrix is logically comprehensive (and ubiquitous in business contexts): mitsmr.com/32XVAAu

1 in 3 Companies Will Replace Employees With AI in 2024: resumebuilder.com/1-in-3-compani…

Growth ≠ Marketing "What is Growth: Role, Mandate & Strategies" cornellazar.com/what-is-growth…

#Corcel just keeps getting better and better 🔥 ⚪ Chat ⚪ Studio ⚪ Cutout ⚪ Image Search ⚪ Translate One application capturing the very best of what #Bittensor has to offer All 100% free 🔥 Try it yourself 👉 app.corcel.io/chat $TAO

Excellent write up. Spot on as always elena verna “Growth isn’t about hacks and tricks; it’s about building a sustainable, predictable, defensible growth engine. Anybody calling themselves a growth hacker isn’t qualified to lead your growth efforts“ 👉 elenaverna.substack.com/p/theres-a-who…

Every time you ask the user click you lose half of them. (AKA why tutorials, splash screens, and lengthy signup flows are a bad idea) If you’ve been building apps for a long time and have seen the results of a lot of A/B tests, you quickly realize that people are a flighty

Product Discovery is the most critical area for a PM. But, it is largely misunderstood. Teams waste time and energy delivering ideas that do not work and do not drive the expected outcomes. Product Discovery 101: 1. Why do we need Product Discovery? „The first truth is that

GEO v SEO: Al-driven search is transforming how we're discovering brands: “You're no longer writing only for people. You're writing for systems that explain things to people." I'm exploring how #GEO differs from traditional #SEO in the era of LLMs: cornellazar.com/geo-building-a…