Thought of the day! What does a moment mean to you? Wonderful explained by Sienna, daughter of Moment Company’s co-founder Charlie (plus a cameo from George!) It’s wonderful and refreshing to hear a child’s explanation to simplify and ground your own perspective! #takeam

Brand characters are one of the more obvious marketing tactics. Just ask Captain Obvious.

.Mark Ritson and Hegarty endorse effectiveness of cinema in new global campaign backed by Pearl & Dean & Digital Cinema Media marketingweek.com/ritson-hegarty… Marketingweek

Congratulations to Aldi Stores UK and McCann UK for taking the top spot on the System1 Christmas ad rankings!

We created a System1 ‘Coke Truck Index’ to benchmark Christmas ads over the years. This year Aldi Stores UK have beaten it. That’s very impressive. Jamie Peate

Dear brands, if you’re briefing agencies on a launch/expansion that might not actually happen, it’s good form to tell them. ‘Thanks, the proposal is ace, but we’re now not sure if we’re launching in X now’ isn’t cool, unless you’re planning on reimbursing everyone for their time

Honest people are threatened by lies. Dishonest people are threatened by the truth. It's that simple.

We don't believe in #BlueMonday The reasons to be cheerful far outweigh the reasons to be fearful! Using insights from Orlando Wood's new book Look Out, we've come up with three resolutions to ensure brand builders have an awesome 2022. Read more: bit.ly/3qCwjZA

If @spotify doesn’t immediately remove Joe Rogan, I will release new music onto the platform. #youwerebeautiful

Marketers….ask yourself does my new ad campaign come across like this? If yes, hey we all make mistakes, admit, retract, reset.

Occasionally you come across priceless posts/threads on twitter: