We should talk, James Cameron. Critical thinking, yes, but also provenance and attribution tools with clear trust models. bbc.com/news/av/techno…

Today we are looking forward to welcoming Laura Ellis Kate Brightwell and @slyon66 for a briefing on the Content Authenticity Initiative

CAI (Kate Brightwell + @slyon66) and #C2PA (Laura Ellis of BBC) presented to APPG Media on the urgency of implementing provenance and attribution solutions within digital content. Click through for more + to watch the recording: contentauthenticity.org/blog/cai-prese…

We'll have something in common with Steve Aoki next week: speaking at Adobe MAX! This year's hybrid creativity conference feature a diverse group of creative visionaries, design heroes, trendsetters, and out-of-the box thinkers. 📍Join us: adobe.ly/3CVHzpQ

What is provenance? [thread] 1/ Defined as origin or source by Merriam-Webster. Provenance refers to the facts about the origins of a piece of digital content—where it came from and what happened to it along the way.

We’re in-person(!) at #AdobeMAX where the opening keynote is about to kick off at this year’s hybrid creativity conference. The Content Authenticity Initiative and our partners can’t wait to share exciting new developments in #provenance technology and community news. Stay tuned!

Today marks an exciting milestone for Content Authenticity Initiative and Adobe. At #AdobeMAX, we announced partnerships with industry-leading camera manufacturers, Leica and Nikon, to implement provenance technology into cameras. Read about the announcement: adobe.ly/cai-adobe-max-…

"Adding #provenance & attribution is a powerful solution to some of the modern challenges we face today. In a world of social media and misinformation, Content Credentials can help us determine who made what, how it was made, and whether it can be trusted." scott belsky #AdobeMAX

CAI lead for user experience design, @pia___b, takes us through the Content Credentials workflow in Photoshop during #AdobeMAX. Get started in Adobe Photoshop > Preferences > History & Content Credentials > Enable for new and saved documents with Content Credentials

As we wrap up a busy month, here's a quick look back on the progress we've made with the CAI community. Find resources to get started and connect--whether you're a creator looking to preserve attribution or developer building with our open-source tools bit.ly/3U4xQ6l

Great to see Věra Jourová visiting Adobe yesterday to learn about Content Authenticity Initiative and how we’re addressing deepfakes with digital content provenance.

Defaming News: “Instead of guessing what’s false, we can prove what’s true” - Kate Brightwell Adobe UK. Keep it simple and intuitive. #radtechcon

Glad to have the opportunity today to share Content Authenticity Initiative at #radtechcon

Thanks for the opportunity to talk about Content Authenticity Initiative at #radtechcon today!

📣 Calling all creators. Authentic storytelling and attribution are more important than ever. Join us for a livestream on Content Credentials in Adobe Photoshop, bringing easy access to the open standard for content authenticity. Wed March 8, 1pm EST ➡️ adobe.ly/cai-content-cr…

Excited to be running a Masterclass on the Content Authenticity Initiative at OFFF in Barcelona on Thursday 22 March at 14:00 CET. Come and learn about how digital content provenance can support authentic storytelling for creatives of digital media. #OFFF23 #Adobe #provenance

The CAI's Content Credentials brings transparency to #AdobeFirefly and Adobe Photoshop, empowering us to experience content and context together. See how digital storyteller Hallease Narvaez uses Firefly and Ps to create a YouTube thumbnail while getting credit youtu.be/UwBaPWYhHRg

The CAI is reaching a new level of transparency with the integration of Adobe Firefly to Google Bard. 🧵 Assets created with Firefly, including those made via Bard, will automatically include Content Credentials, digital "nutritional labels” to help us experience context

Welcoming the newest CAI members: Universal Music Group (Universal Music Group), Stability AI (Stability AI) and Spawning AI (Spawning)! An open community, flexible technology and provenance are core to the CAI’s mission. We're celebrating more than 1,000 community members and our newest

Our final panel discussion of the day led by Lord Ed Vaizey. It’s all about AI, elections, misinformation and democracy with Andy Parsons, Marietje Schaake and Seyi Akiwowo. #AIForEveryone #FutureofAI #AIFringe