Content Authenticity Initiative
@ContentAuth
Authentic storytelling through open standards and Content Credentials. Learn more and join us: https://t.co/wVoLA5CBr6
ID:1286724871687483394
http://contentauthenticity.org 24-07-2020 18:08:23
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Excited to share the Adobe Future of Trust Study. As genAI becomes more powerful, it’s important to know how content is made. 88% find it essential to have tools to verify. We need Content Credentials. There's much more! adobe.ly/3W3OEyF #FutureofTrust #ContentCredentials
For mainstream provenance tech, ensuring context is connected to content no matter where it goes is key. Durable Content Credentials does this & it's coming to real tools & platforms. My look at how it works & why it's important. Content Authenticity Initiative C2PA contentauthenticity.org/blog/durable-c….
We’re proud to support the Partnership on AI (PAI), celebrating a year since the launch of its Synthetic Media Framework. The PAI takes an in-depth look at the challenges and solutions that signatories addressed based on the Framework’s guidance to ensure transparency through…
VP Deepa Subramaniam addressed AI ethics at Television Academy AI Summit, highlighting why our 'commercially safe by design' approach matters for creators & brands. This ethos extends to alliances like Content Authenticity Initiative & #C2PA , fostering a trustworthy digital ecosystem: adobe.ly/3TcGiCU
It started ~5 years ago as an open-source (not DRM) way to help us all navigate the era where we can no longer believe our eyes by adding 'content credentials' to assets, so we determine what can be trusted. Now welcoming Google to C2PA and the Content Authenticity Initiative initiative.…