bob is conducting a field enablement workshop today

I am noticing many companies are fine-tuning their positioning and differentiation stories to compete in the new economic climate

Conducting a positioning workshop to bring an IT networking company back from the dead

Bob is puzzled why so many tech positioning ppt's lead with product. Buyers don't care about your product. Does it solve their problems?

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attending E2, Environmental Entrepreneurs. Independent business voice for the environment. Go join http://www.e2.org

Bob is working with a new positioning client, Riverbed, to help them become the next significant technology co.

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Why don't most tech positioning stories answer 2 key buyer questions "Why your company/product, NOW?" "What PROBLEM of mine do you solve?"

visiting vmware today. shifting from selling products to solution/problems

bob is finishing up a project for MSFT today

I call an end to all meaningless words to describe our products such as "collaborative", "flexible", "agile" and the ubiquitous "easy to use

Conducting a 2 day positioning workshop

is conducting a 2-day positioning workshop