AI-powered brand safety tools are evolving to help marketers with digital content adjacency, as our experts Craig Ziegler from Integral Ad Science, Ty Ahmad-Taylor from Snap Inc. for Business and Maria-Angela Sanzone from J.P. Morgan discuss at LIONS | The Home of Creativity. beet.tv/2024/08/ias-sn…

Retailers that sell ads are revolutionizing the way marketers reach audiences, says Samantha Bukowski, global head of commerce at WPP's GroupM Nexus, in this interview with Lisa Granatstein, editorial director of Beet.TV, at LIONS | The Home of Creativity beet.tv/2024/08/retail…

Connected-television advertising has become essential to political campaigns, says Eric Davis, head of independent and political, programmatic demand at Comcast's FreeWheel, A Comcast Company, in this interview with Beet.TV. beet.tv/2024/08/in-ele…

In his interview with Andy Plesser's Rob Williams, our CEO David Kostman explains the impact of Outbrain's and Teads' joint offerings. Learn more important information about this exciting announcement. outbra.in/3WxcEZC

CTV advertising is maturing but still faces hurdles in scaling innovations across platforms, as our panel of experts including Andrew King from TripleLift, Kate Jalkut from GEICO, Aaron Sobol from Unilever discusses with Justin Lebbon at LIONS | The Home of Creativity beet.tv/2024/08/triple…

Artificial intelligence is advancing the capabilities of video advertising, as our expert panel from Celtra, Fallon and annalect discusses at LIONS | The Home of Creativity beet.tv/2024/08/celtra…

Almost half of advertising transactions is coming through automated channels, says Huda Kazi, vice president ad technology and operations at Warner Bros. Discovery Ad Sales, in this interview at the Premium Programmatic Summit 2024. beet.tv/2024/08/warner…

The growing complexity of the retail-media marketplace is testing advertisers as they seek the right audiences, Mike Evans, senior vice president of demand facilitation at Magnite, says in this interview at the #BeetRetreat Berkshires beet.tv/2024/08/retail…

Cord cutting has permanently changed the media strategies for political campaigns, Eric Frenchman from Push Digital says in this interview with Beet.TV. beet.tv/2024/08/cord-c…

Audience identifiers for connected-television advertising rely on a privacy-safe cloud, as our panel of experts including Gareth Davies from TransUnion, Bill Stratton from @Snowflake and Daniel Aversano from @TelevisaUnivision discusses LIONS | The Home of Creativity beet.tv/2024/08/audien…

Data clean rooms have applications for advertisers to improve audience measurement & collaboration, as discussed by Frederick Stanichev from LiveRamp, Mike Petrella from Kinective Media by United Airlines and Christine Maguire from Tripadvisor at LIONS | The Home of Creativity beet.tv/2024/08/livera…

Political advertising benefits from what's known as supply path optimization, or finding the most direct and cost-effective routes for buying digital ad inventories, as Jordan Lieberman, chief executive at Powers Interactive, says beet.tv/2024/08/politi…

Large language models drive innovation in artificial intelligence for advertisers, as Hitesh Chawla, founder and chief executive of SilverPush, discusses with Tameka Kee from the Coalition for Innovative Media Measurement (CIMM) at LIONS | The Home of Creativity beet.tv/2024/08/large-…

Thanks Eric Franchi and Joe Zappa for letting me tell my story and chat about InfoSum. Open Market is a great pod and I enjoyed your chat! 🙏🏻🙏🏻🙏🏻 Check it out below and check out their earlier episodes as well! 🎙️🎙️🎙️

Artificial intelligence in advertising is getting a lot of attention, but the technology still needs a human touch to be most effective for brands, says Carl Fremont, chief executive of Quigley-Simpson beet.tv/2024/08/ai-ado…

As audiences divide their time with televised content among different screens, advertisers must adopt a holistic approach to media planning and buying, says Travis Scoles, executive vice president of advanced advertising at Paramount Advertising beet.tv/2024/09/paramo…

Emily Bromley and industry experts will explore the evolving world of Connected TV, from linear ad-sales and FAST to AVOD and super-aggregators. Learn more here: bit.ly/3Z7Nrbf #NYCTVWEEK