I crowd-sourced ad bids from 3,627 advertisers across 368 websites to answer the questions: "How much are advertisers paying per ad slot? How much are publishers receiving per ad impression?" Here are are some takeaways: adalytics.io/blog/cpm-bid-d…

Did you see the Wrapper Newsletter this week? 1/ Targeted Ads Miss the Mark, Study Says 2/ CA AG Says GPC Must Be Honored By All 3/ Big Brands Acquiring Ad Tech at Lightning Speed 4/ IBM Watson Wants to Use AI to Uncover and Reduce Bias in Advertising admonsters.com/eletters/does-…

How much does it cost for brands such as Nike, Unilever, Johnson & Johnson to buy a programmatic display ad? How much are they paying to publishers such as WSJ, NYT, or a Vietnamese cooking blog run by a mom of two? adalytics.io/blog/cpm-bid-d…

Are luxury brands serving their ads to the intended audience? Luxury Daily reports on an Adalytics pilot study luxurydaily.com/adalytics-ad-t…

Checkout the new Adalytics Ad Frequency Observatory - see which brands & advertisers are serving their ads more than 20x times a day to individual consumers adalytics.io/ad-frequency-o…

Continuing this series to better inform antitrust, privacy, internet policy advocates re: digital ads biz. Pt 2 shows how ad platforms confuse/rip off small biz advertisers w/confusing defaults. What Antitrust Gets Wrong About Digital Advertising Pt. 2 bit.ly/37GaMot

Interesting to note that The Trade Desk's new Open Path direct-to-publisher header bidding wrapper has pretty low average response times (good network latency). Some other wrappers have avg resp times > 1000ms. Curious what are the possible implications for publishers?

Who produces more valuable content - a news site w/ war journalists deployed in Kiev, or a clickbait site about "24 unbelievable UFOs"? New data shows some adtech vendors provide more favorable rates to clickbait sites than to trusted news outlets: adalytics.io/blog/adtech-su…

Are you a publisher, media agency, or brand? Want to better understand your programmatic ad supply chains by receiving a log file audit? Get in touch. adalytics.io/blog/adtech-su…

"The study found that for half of ad impressions, middlemen’s fees range from 22% to 45%, with an average of 35%." Great read from Catherine Perloff featuring detailed research from AdalyticsHQ. adweek.com/programmatic/a…

Reports by PWC and AdalyticsHQ found that only 50% of the money spent by advertisers ended up with publishers with the rest going to ad-tech fees. In some cases, as high as 98% of the advertising spend was on these ad-tech fees. trends.spiny.ai/ad-tech-fees/

Huh. This is a tale, seemingly without end. Be interested to see the effectiveness of the final product when it rolls out in 2023. AdalyticsHQ facebook.com/business/marke… Meta to test content tools for advertisers later this year reuters.com/technology/met…

Are Google’s ad exchange & Fortune 500 advertisers working with Treasury sanctioned websites in Russia, Iran, & Syria? AdalyticsHQ adalytics.io/blog/adtech-sa…

🚨Pirate traffic alert🧵🚨 Sharing with you all today a list of 19 sites used to launder traffic for lectormanga[.]com (11.2M estimated monthly visits, per Similar Web) & lectortmo[.]com (over 50M monthly visits estimated!!) Example video: youtu.be/arneqj1FIfk

In the words of Daft Punk: Our work is never over. Ryan Barwick☕️ shall we?