My writing "warm-up" routine: I braindump answers to these 6 questions: 1. What problem am I solving? 2. Whose problem am I solving? 3. What benefits am I unlocking? 4. What promise am I making? 5. What emotion am I generating? 6. What's the next action my reader should take?

If you don’t know what to write, start with what you love to learn. The books that have changed your life. The videos you click and binge watch without hesitation. The conversations you have with the few friends that understand you. Lean into what makes you, you.

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Define Your Unique Value Proposition. What sets you apart from your competitors? What value do you offer your customers? Define what makes you unique and highlight it in your marketing messages. This is your secret weapon.