A random comment from Hacker News that captures the dystopian state of the online world all too accurately.

This is why we ran the D&AD 'Advertising Concepts' workshops for 20 years. So that the people who actually did it could teach other people how to do it.

I'd rather have social comms that are memorable or shareable, even if not "on message", than the other way around. For most brands (especially challengers), pure salience matters a lot.

This is great

Folks, I live in Northern California, and there IS NO canal stretching from Canada to Southern California. Also, Canada is a sovereign country, and Governor Newsom has no authority over them whatsoever. #TrumpisaDementedWeirdo #TrumpIsUnfitForOffice #TrumpIsACoward

"You boy, has Charlie Mullins fucked off yet"?

When Trump said “They’re eating the dogs, they’re eating the cats, they’re eating the pets”, Kamala should have said “I don’t know what he’s talking about and I don’t think he knows what he’s talking about”

I know Labour aren’t perfect, I don’t agree with all they say or do. But I’ve never witnessed such a concerted effort from every side of the media & every non-Labour MP to undermine trust in Government. It’s a determined effort to prevent Labour winning the hearts of the people.

Lovely quote about the importance of spotting ideas not just having them FCUK is extreme eg of this in advertising Trevor Beattie spotted internal French Connection memos being sent from UK office to Hong Kong labelled: FCUK to FCHK & saw the potential In Very Good Copy

wouldn’t really call it an assassination attempt more like a concept of an assassination attempt

This is brilliant

This is great

If ever there was a case against nominative determinism...

THE PUNTERS HAVEN'T READ THE BRIEF. davetrott.co.uk/2024/09/the-pu…

I will be 'Brief'. Wonderful read from Mr Trott, with quotes from Rory Sutherland on why consumers don't get the 'brief' when they are bombarded with the same Advertising on a daily basis. Make sure that 'impact' is part of your 'brief'.

Someone who had an OBE told me it stood for "Other Buggers' Efforts" - just saying

With all supermarket ads looking the same, brand separation is vital. That's why Morrisons have gone back to using the campaign line Paul Grubb wrote 40 years ago (but I still think his ads were better). youtube.com/watch?v=Mq7Vei…