A brand story is how you make people feel through the things that you do and say, consistently. It helps to create a deeper connection with the ideal audience. entrepreneur.com/article/382075

The demand from consumers for sustainable practices is ever increasing, and therefore sustainability marketing strategies must be fluid, responsive, reactive and proactive. thedrum.com/opinion/2021/0…

The idea behind gamification is to bring game mechanics into the design of a website or piece of content. Used correctly, gamification is a fantastic way to connect with an audience and increase engagement levels. webdesignerdepot.com/2021/09/7-ways…

Social media use has skyrocketed over the past 18 months. As a result, brands are more interested than ever in accessing valuable consumer insights via leading social platforms TikTok, Instagram and Facebook. thedrum.com/news/2021/09/0…

Motion, movement, and animation are all sure to captivate a digital audience successfully. Some pointers for incorporating video on the web: designer-daily.com/how-to-integra…

Website visitors have short attention spans, about seven seconds. To use your seven seconds effectively, you’ll not only need great content and resources on your site. You’ll also need effective web design that provides an excellent user experience. marketinginsidergroup.com/marketing-stra…

Co-branding can be a very effective activation that bolsters both brands working together rather than acting independently. It helps extend reach, awareness, and sales potential by capturing prospective consumers of each brand. thebrandingjournal.com/2020/10/what-i…

Marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement. Read it here: marketinginsidergroup.com/marketing-stra…

Whether designing a website for the first time or looking for a revamp, following these SEO tips when designing a website will help to climb Google rankings and increase visitor numbers the site. designer-daily.com/top-five-seo-t…

Australians turn to brand content when deciding on what purchases to make and constantly engage with content. Brand content is driving brand preference, with 3 in 4 consumers feeling more positively toward a brand that provides them with valuable content. thedrum.com/news/2021/09/2…

Public-health disasters have long given rise to important new design ideas, from Charles and Ray Eames’s molded plywood leg splints to 3D-printed nasal swabs. fastcompany.com/90671270/how-p…

Having an effective landing page ensures all great inbound marketing work isn’t for naught. Once customers arrive on the website, they stay awhile and either make a purchase or take the next important step in the customer journey. marketinginsidergroup.com/content-market…

When a community forms around a brand, it taps into people’s fundamental emotional and social needs, creating strong bonds between the people in it and the brand they love. brandingmag.com/2021/09/28/get…

As consumers face more choice than ever before, it’s essential that stalwart brand owners evolve how they develop new product offerings. By being innovative and forward-looking. brandingmag.com/2021/09/30/how…

A content hub will help to amass published expertise, making it easier for potential customers to interact with multiple pieces on their topic of interest. It is also a brand-owned, digital destination, where brands act like publishers. marketinginsidergroup.com/content-market…

Understanding the role emotion plays in brand choice and its role in how it can shape the interactions with a brand helps to give a unifying approach to identifying and designing brand experiences. brandingmag.com/2021/10/12/bui…

It’s the job of branding to get each of the individual ideas as close as possible to your ideal. The strongest brands are the ones who do this best. brandingmag.com/2021/10/21/if-…

Navigation is one of the most essential elements of a website. Five things to keep in mind when designing website navigation. webdesignerdepot.com/2021/11/5-tips…

Ten web design trends to look out for in 2022: designer-daily.com/10-web-design-…

Brand personification is becoming a key concern for brand marketers. The concept explains how a brand will live, play, and work if it were a human being. brandingmag.com/2021/11/25/arc…