Every so often I see a Twitter thread where a new manager asks for advice, and inevitably, someone in the comments below says something to the effect of, "hire awesome people, listen to them and get out of their way" Let me tell ya, this is not advice. It's wishful thinking

The to-do list is broken. It’s time for an upgrade. Make these 6 tweaks to transform your list from an anxiety pit to a production machine. Thread 👇

Easy way to find informational keywords (WITHOUT relying on keyword modifiers): 1. add broad KW to Ahrefs 2. go to matching terms 3. select terms match 4. set minimum search volume 5. include featured snippets Terms that trigger snippets in the SERPs are typically info intent

The 10 most powerful insights I discovered this year:

Have you heard of Wordle? Of course you have! Wordle is brilliantly engineered to drive word-of-mouth And if *you’d* like to create the next viral sensation... there’s lots you can learn from Wordle... 🧵

how to write better SEO content the days of ultimate guides, "10x content" and the skyscraper technique are behind us. modern search content has to be smarter to generate results here are 10 small-but-mighty tweaks for writing better SEO content:

Key questions we ask to help make our content better when creating it: - What’s missing? - What’s not being said? - What’s confusing or not clear? - Who’s not being represented? - What assumptions are being made?

90% of folks in life play defense. Other people make decisions and they react. They are totally out of control. They complain, blame others and continue to react to their surroundings. The key to life is playing offense and taking control of your surroundings.

Ways to tell which keywords belong to a single page/URL (aka beginning to understand topical/contextual intent). [Thread 🧵] The stumbling block for #SEO beginners comes from choosing keyword targets and avoiding cannibalization. Esp. since many keywords have the same intent.

I've seen a lot of questions from SEOs on how to recreate the Behavior > Site Content > Landing Pages report from Universal Analytics in GA4. I am here to help! 🧵/1

Most people suck at managing up. They waste their boss’ time with too much (or too little) information. Here’s how to give the right amount of context:

I led a team that scaled a company's website traffic from 100k to 1+ million organic sessions per year. The best part: we maintained and improved conversion rates along the way. 5 lessons I learned about building a content marketing strategy that impacts the bottom line, a 🧵

This dead-simple system will help you say 1 idea in 1,000 unique ways (so you never stare at a blank page again). It's called the 4A Framework – here's how it works:

A superpower everyone should develop: Copywriting. Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write. Here are the 9 tips to write like an Amazonian:

We've built a free tool. A FREE rank tracker based on Google Search Console data. Track up to 500 keywords, with a daily email covering overall movements of the sites in your account. Give it a try here: seotesting.com/ranktracker

Mental toughness is often portrayed as determination and persistence, but it can also be flexibility and adaptability. - I can be happy anywhere - I can work with what I have - I can have a good day with anyone You are tough when your mood is not dependent on your conditions.

KUBA Does someone KNOW what they need to do UNDERSTAND why they need to do it BELIEVE it’s the right thing to be doing and have the resources to ACT on it? Many times we jump from K to A as leaders and skip the U & B. KUBA is a safe word for context and buy-in.

🧵My 2024 Google GenAI Bets + Advice: 1. Google SGE isn't going away. Expect this to roll out more widely. G will continue to test/integrate different features from what we see today. My worry: SEOs worried about SGE are staring at the tree vs. the forest.

Be Better Than Your Competitors! 💪 🔥 How To Use Reddit To Find Incredible Content Ideas... [FREE Script included] 👇 This will be one of the most valuable threads you read... So keep with it. 🧵1/22

Looking forward to #SEOWEEK!