Meet WaveCel. A revolutionary, Bontrager-exclusive helmet technology and the biggest advancement in the protection against cycling concussions. Learn more here: trek.bike/WaveCel

You only get one brain. It's worth protecting. Learn more about WaveCel here: trek.bike/WaveCel-T

In order to protect your head and absorb the energy created by an angled impact. WaveCel goes through a three-step change in material structure. Learn more about that change here: trek.bike/WaveCel-T

#WaveCel: the biggest advancement in the protection against cycling concussions. Learn more here: trek.bike/WaveCel-T

WaveCel is a collapsible cellular structure that lines the inside of your helmet. It works like a crumple zone that absorbs the force of an impact before it reaches your head. You only have one brain, protect it here: trek.bike/WaveCel-T

cycologybikes best of luck to Ed and Matt this weekend...my moneys on MATT haha 🏅😏

Meet Domane+: the performance pedal assist e-bike that's all fun 😄 trek.bike/tDomanePlus

Meet the all-new Top Fuel: the bike that's fast, fun, and always up for an adventure: trek.bike/tTopFuel

Meet the all-new Top Fuel: the bike that's fast, fun, and always up for an adventure: trek.bike/tTopFuel

Tax breaks to steer us to e-bikes The Times and The Sunday Times Nicholas Hellen thetimes.co.uk/article/tax-br… #CycleToWork

A few days off been 2 and a half and she’s mastered the pedal bike! Just awaiting the arrival of the Frog 40 as she can’t actually reach the floor to start or stop Frog Bikes #ridingyoung #bikingislife #2yearsold #pedals #outsidekids

From today the shopping experience will look and feel different, but the measures are essential to ensure everyone's safety. You can help the shops in Frome thrive, while reducing the spread of Coronavirus, remember to keep to a 2m distance 🚶‍♀️ ➡️ 🚶‍♂️

We want shoppers to return (safely) to our shops, and we are delighted that Mendip District Council has agreed to our requests that all Mendip-operated pay and display car parks in Frome will remain free for the foreseeable future 🙌 #ShopLocal #ShopFrome

Got a new found love for cycling, but not confident on the roads yet? Free beginners session for adults this Saturday (12 Sep). Takes place in a traffic free setting getting you used to brakes, gears, approaching junctions, traffic islands & more. Details: tinyurl.com/y5tx8ddc

It’s your last chance to enter the Frome Rotary garden competition, all you have to do is send in three recent photos of your garden. 📸🌼🌺🌸🌹🌻🌷 Find out more here: tinyurl.com/y3f6ed9k #frome #gardencompetition

Already for my ride today 🥳 #FromeElfieChallenge #Shoplocal #Shopfrome #TrekBikes

Frog bikes back in stock ⁦Frog Bikes⁩ #bestchildrensbikes #getchildrenriding

We at Cycology Bikes would like to thanks all of our customers & friends who have supported us through this trying year and we would like to wish you all happy & safe Christmas #2020

January is a hard month, so it’s even more important to look after your mental health. Check out this information from Autistica and Newcastle University about uncertainty and anxiety for autistic people and families. autistica.org.uk/what-is-autism… Autistica

A bike fit for a Prince! 🤴 Prince Louis in fact! 😊 The Duke & Duchess of Cambridge have released a picture of #PrinceLouis sitting on his red Frog Bike, to celebrate his 3rd birthday & first day at nursery. Happy Birthday Prince Louis!🎉 bbc.co.uk/news/uk-568532… #frogbikes