Google Ads Tip: I actively pre-negative the word "review" and "reviews". Why? That searcher is NOT looking for you to tell them more information about your company. They are looking to be validated by external sources who are not you. Your ad doesn't help them in that quest.

Barry Schwartz Ginny Marvin The team is exploring ways to share more data in Search Terms Reports while remaining privacy safe. I’ll have more to share in the coming weeks.

This is exciting - it wasn’t really a bug. More search term data coming to Google Ads seroundtable.com/google-ads-sea…

Everyone looks at their average cost-per-click. Fellow PPC wizards, do you ever calculate the median cost-per-click? #ppcchat #googleads #paidsearch

If you use it right, Google is the most powerful tool in the world. But the truth is most people suck at it. Here are 8 Googling tips that you probably don't know👇

Google being Google, thanks Google!

We’re making key updates to the way keyword matching works: 1. Now, when an eligible phrase or broad match keyword is identical to a query, it will be preferred. (Eligible exact match keywords are still preferred over the phrase or broad match keyword.) support.google.com/google-ads/ans…

YouTube is such a valuable learning tool (especially for digital marketers). It's hard to place a value on it!

Today, we’re launching a new budget report in Google Ads to make it easier to visualize and project your monthly campaign spend. You can also see how daily budget changes affected performance and monthly spend limits. support.google.com/google-ads/ans…

🚩🚩🚩🚩🚩🚩🚩🚩🚩 #ppcchat

I'm all for this Google Ads update. Only seeing it in select accounts at this time. But I've always thought having to create a draft then an experiment separately was a tad odd. #ppcchat

There's always data to be uncovered in paid search that's hidden from standard reporting. Check out my new piece on ways to properly segment your PPC campaigns for granular insights! scale-marketing.com/paid-search-ca…

Want to make your ad copy more relevant for local searchers? Dynamic location insertion is a great way to do so. Check out our new piece on how best to utilize this tool Google offers! scale-marketing.com/dynamic-locati…

My new article has received a featured snippet from Google & now owns the top rank! Pleased & thankful to see Google recognize Scale Marketing as an authority within the digital space! #scalemarketing #googleads #paidsearch lnkd.in/dj8vzH9j

BREAKING #PPC: Google kills FLoC, introduces Topics API as its next-gen targeting tech searchengineland.com/google-kills-f…

Google’s display network is an effective way to reach your target audience outside of the SERP. In my latest piece, I go over the targeting capabilities and practical applications for this campaign type so you can craft a winning marketing strategy. scale-marketing.com/google-display…

Google Chrome has 137,345+ extensions. But only a few are super handy. Here are 10 Chrome extensions that you cannot miss:

We're investigating reports of a drop in website conversions reported in Google Ads. We will provide more information shortly. Please see the dashboard for updates: ads.google.com/status/publish…