The Cult Branding Co
@cultbranding
Coaching organizations to create brands that customers and employees love.
ID: 43134325
http://www.cultbranding.com 28-05-2009 15:47:29
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ποΈ Branding in a Sea of Choices ποΈ With the explosion of brand options, how does a customer choose? It's all about the "Why." Look at Nike's brand positioning, resonating with athletes striving to be the best. Their success? A deep understanding of their customer's shared "why".