You cannot have a better user experience without talking to users. Please please PLEASE include user interviews in your plan.

Proof that experimentation is the best marketing strategy. A friend and fellow marketer runs a bespoke content marketing agency that prides itself in human-written pieces. The team jumped on the April 1st wagon as a joke and posted saying that they will now be pivoting to an

Aix depends. when i was in web2 marketing i worked less, had less stress but less pay. now i get paid well but work more and have more stress.

this is the most balanced take on the recent role-vs-remuneration debate among web3 marketers. We get paid higher to manage multiple roles. The salaries are being clubbed. Every new job description follows this track.

Making your stables make babies.

So not a crypto thing But i learned today that it is Cold as Hail And not Cold as hell. Makes sense but still….

When you finally hit 10k Discord contributors but half are just spamming “GM” Me: "Engagement is popping off!" Also me: banning 3k GM bots

Peeps, Lets play a game. If crypto/web3 projectschose brand ambassadors traditional-business-style - think actors, sportsmen, media personalities - what would be some good fits as per you? I think Daniel Day Lewis and Aave - The unassuming OG - Delivers what it promised -

What platforms are you guys using to engage communities across partner projects? What is there beyond the standard Galxe quests and TaskOn campaigns?

Friday morning decisions Spend $10k on a KOL who ghosts you OR Spend $10k on ads that nobody sees. flips coin GM from Web3 Marketing Diaries

My Roman Empire? It’s Web3 marketing. In the crypto world where open source reigns and most tech is copied, what truly sets projects apart isn’t the code—it’s the story they tell and the community they build. Yet, so many Web3 projects ignore this, pouring energy into features

I have two Cookie DAO 🍪 invite codes left and I want to try something different. Instead of just picking 2 random folks, I want to pick 2 people who are ready to level up their social brand. What you'll get: 1⃣ I'll mentor you for the next 30 days. 2⃣ We'll have a private

Am i right or am i right?

🌍 The Web3 journey has been fragmented—until now. Today, we are changing that! Snowball Money's MNS Public Beta is now LIVE on: Aptos, Ethereum.org, Arbitrum, BNB Chain, optimism.eth, Sonic Labs, Avalanche🔺, Polygon, Base, Berachain Foundation 🐻⛓, and Movement. Say goodbye to

So Ledger took over Las Vegas in style. Brand marketing done right!!

Hot take: It is the founders holding web3 back. If web3 has to become mainstream, it has to reach the masses. Speaking their language, at their hangout spots and explaining the same thing for the 1000th time. That takes time, money and energy, aka investment. And that is

who is loudio and why is he so famous? 60% of the convo are about them. Holy SHIiiiii!!! Loud!

What is the weirdest marketing hack that has worked for you? Web 3 or otherwise. Looking to learn...