We create brands for creators who change the world. Why? We believe brands built on belief, purpose, and vision have the ability to change the world. That’s why we built CRTR Studio. Learn more at crtrstudio.com.

You were made to create. Today we launched Creative Belief, a brand new podcast from CRTR Studio, hosted by our very own Alex Holt and Josh Day. Ep. 000 is out now on Apple Podcasts, Spotify and YouTube. Go sub at the link in our bio.

A brand isn’t just a logo. It’s a platform for transformation. A strong brand carries belief. It unites people. It builds momentum. It sparks movements. We don’t just create logos or taglines. We create brands that elevate, inspire, and make an impact.

Authenticity is going to win. In this week’s episode of Creative Belief, cinematographer Christian Barreno shares why he thinks that—even with the rise of AI and more accessible tech—the future of creativity is all about authenticity. Listen to the full episode in our bio.

The art in handcrafted art. For designer Rosss, creativity is about more than just making something look good—it’s about making something real. Check out this clip from our convo on Creative Belief, then hit the link in our bio for the full episode.

We’re modern day artists. We don’t just arrange shapes or string letters together—we craft from the soul, weaving the intangible into brands that breathe life and purpose. It’s more than design; it’s about creating something that changes the world.

There’s magic in the moment. Every Indiana Pacers win means a brand-new jersey design—and Rosss is making it happen in real time. On this week's episode of Creative Belief, we asked Ross to peel back the curtain on the Pacers victory jersey project.

INDYCAR winners deserve killer brands too. This NTT INDYCAR SERIES season, we’re taking a page from Rosss and pete rogers, professional diaper changer and bringing identity design to INDYCAR. Our brand designer Josh Day is designing a new logo for every winner this season. First up: Alex Palou Montalbo.