Critical Mass
@criticalmass
The massivest musings of an experience design agency in the wild.
ID: 7765592
http://www.criticalmass.com 27-07-2007 17:08:02
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With automation and content demand rising, are brands headed for a sea of sameness? Our CEO chrisgokiert shared on Little Black Book how we're embracing new tech and global scale—without sacrificing quality—in a process we (cheekily) call "SystemDesign3." bit.ly/418dexQ
Digital is our home, and we like to keep the place pretty tidy. Thanks so much The Webby Awards for recognizing our site with a Webby Honoree, meaning CM was in the top 20% of the category! Why not come and see what all the fuss is about? Criticalmass.com
Is Google winning the AI race? Many marketers say no. Many consumers say yes. Campaign US dug into the disconnect, guided by our AI Consumer Study and insight from our CSO Grant Owens. Shoutout to Brandon Doerrer and Campaign for a terrific article: bit.ly/3mLPTmM
Our new Out Loud T-Shirt is LIVE on Everpress. Designed by Evan Cole & Stephanie Colman-Sadd, it celebrates the & —because we’re all more than one thing! Thanks to our 2023 charity Outright International . Preorders are open from now! bit.ly/45QyBGP
Want to get gamers' attention? Challenge them to a friendly competition! That was the guiding principle for our "Speed Showdown" campaign for AT&T—which won big at The Drum Awards last week! Check out the details (and maybe test your reaction time, too). bit.ly/42KlYKV
What more is there to say than WOW?? CM made Fast Company's Best Workplaces for Innovators 2023! Huge shoutout to all the big thinkers, creative problem solvers, and envelope pushers who make CM so great. We wouldn't be on this list without all of you. bit.ly/3NO3wvj
Game changin' since 96'. In a feature from Fast Company, Our CEO Chris Gokiert laid out all the moving pieces inside CM that make our digital innovation possible. It's part people, part environment, part tech— all CM. Check it out. fastcompany.com/90910352/a-gam…