Criterion Global: International Media Buying
@criterionglobal
The leading independent, international media buying experts to global brands & in-house media teams. Tweets on #paidmedia #advertising and #globalexpansion
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https://criterionglobal.com 02-02-2009 03:31:26
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A 1/1/2020 letter of recommendation: We've just kicked off 2020 using Tokimeki-Unfollow, a tool by julius tarng cyber inspector to #konmari Twitter accounts. Delighted to kick off the new year with a trimmer feed of #mediaindustry conversations. tokimeki-unfollow.glitch.me
Panera launches $9/mo unlimited coffee subscription - Includes feee milk; also covers iced coffee, and tea - In tests at 150 restaurants in 3 states, customers used every other day, many purchased food - 90% renewal rate - 25% increase in loyalty members businessinsider.com/panera-unlimit…
The most poignant commentary on branding 2010-2020 we’ve encountered: Welcome to Your Bland New World of Consumer Capitalism .Ben Schott bloomberg.com/opinion/articl…
In 1964 Marshall McLuhan said, “The medium is the message,” noting that in the Greek myth, Narcissus fell in love not with himself, but with the *image* of himself" (Dr. Arthur Brooks in The Atlantic). How much of media monetization is based on this economy of vanity?
The Winner of the Best Launch or Relaunch category is Criterion Global: International Media Buying as they impressed the jury panel most with their Launching Europe's Fastest Growing Unicorn in North America (Gorillas) campaign #FOMNA22
The Best Campaign Led by an Independent Agency saw Criterion Global: International Media Buying win another gold for Launching Europe's Fastest Growing Unicorn in North America (Gorillas) #FOMNA22
Helping brilliant brands sharpen new customer acquisition on 4 continents isn't easy. But brilliant partners make it possible. We have some amazing new web work launching soon, with infinite thanks to Gregor and team at Zite - Carrd Templates. If you need nimble lead capture, DM them! 🏆
A Gold trophy is on its way to the Criterion Global: International Media Buying Miami office for Best Independent Agency Campaign for their From Vine to Victory: $27.5m in Grape Gains via Emerging Retail Media campaign #FOMLA23
Muchas gracias to the judges at festivalofmedia for LATAM recognition of our work for California Table Grapes through emerging #retailmedia. 🏆🙏🥂
Highly Commended for Best Campaign Led by an Independent Agency has been won by Criterion Global: International Media Buying USA for How Nizuc Won Winter #FOMNA23
"The third-party cookie’s exit makes the withdrawal from Afghanistan and Vietnam look orderly." - from today's Rebooting by Brian Morrissey therebooting.com/r/942756a3?m=1… Agree/Disagree?