Ted Gioia you'd be surprised at how successful the following strategy can be: treating people like human beings with respect for the demands on their time. 🤯

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Save this & read when you're wearing your critical thinking hat www-coindesk-com.cdn.ampproject.org/c/s/www.coinde…

A company is a series of machines. You need machine designers. You need machine builders. And you need machine operators. You build micro machines (eg prod roadmap), macro machines (eg depts), and meta machines (eg narratives). Recognizing the differences is essential.

Good framing from Rob Abelow Lots of opportunities to give credit to the best early thinking for equitable structures in AI music… In this case Holly Herndon and Holly+ x.com/nicksusi/statu…

YES, AND Also learn paid. Paid is another tool for the tool belt, and can teach you a ton. When I led growth @vice, we’d put small test $ behind articles to A/B and get a sense of relative traction in a more controlled setting. Learn paid, just don’t rely on it.

Serious question: is it more motivating when someone believes in you or when they don’t?

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We shared our strategy with a tiny YouTube channel (5k subs). Their first video went viral: - 1m views. - 230x their average view count. - Next videos also banged. So f**k it… here’s the strategy they used: