Week 5 starts today!

Decency and masculinity don't have to be at odds: Kind Bars launches new line targeted towards young men: fastcompany.com/3030758/snack-…

Were you paying attention during Professor Kahn's "Repositioning a Brand" lecture? Burger King Launches New Tagline: adage.com/article/news/b…

Interesting study by The Wharton School’s Marshall Fisher highlights importance of well-trained store associates. tinyurl.com/oy4lovp #retail

Customer loyalty lessons from your local coffee shops (via Fast Company) fastcompany.com/3030929/3-less…

Week 6 begins today! Good luck to everyone on quiz #2!

Professor David Bell takes over - week 7 starts today!

Nice iinsight "There's no other industry like food w low online % and enormous size" from plated Nick Taranto insight for Coursera Marketing

"A Brand Message That Isn't A 'Brand Message'" fastcompany.com/3031389/the-re…

Phenomenal story about story-telling and branding Harry's and founders Andy Katz-Mayfield and Jeff Raider. Great learnings for Coursera Marketing

Even the CIA is building up its social marketing efforts... "CIA’s First Tweet: Few Words, No Information" on.wsj.com/1mZ2IiO

"What's in a Name? A Branding Expert Explains" slate.com/blogs/business…

We hope the final is going well! For inspiration, here's an article on supermarket tricks from 1 of your classmates dailym.ai/SiJtb8

The best item you've bought online in your PJ's? #BoughtInMyPJsContest bit.ly/1oiNVSr The Wharton School Coursera Marketing Gift card, free book!

Thanks The Wharton School Coursera Marketing friends. Here's code for audio, e-book, hard cover of my book amazon.com/BELLCODE

Exciting to see #ecommerce opportunities in Thailand, next stop Myanmar. Will report back to friends Coursera Marketing soon.

Interesting news for Coursera Marketing Former CEO of Quidsi is on the move again ... on.recode.net/1oGwmx6

A new session of Wharton's free Coursera Marketing class starts 10/14: Sign up here: bit.ly/1AzcpNB #MOOC

A new session of Wharton's free Coursera Marketing class starts 10/14: Sign up here: bit.ly/1AzcpNB #MOOC