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Papa bear and baby bear's ice cream date afternoon today. Because the little bear surprised us by not throwing any tantrums... when her much awaited vacation to her Meemaw's house was delayed.

Learning copywriting has unintended side effects. Picture this. I am an introvert… But yesterday I attended my first author’s meet at the local British Council library. And I spent a good 3 hours talking to people. This may not look like a big deal. But usually I’d be

Most print ads in India are boooooorrrriiiinnngggg... filled with only features. But not this one by Atlys. Refreshing to see an ad that tells a story. I might even ditch VFS for Atlys purely for the ad next time I travel... P.S. Ignore the creases.

I've had some new followers in the past weeks. So, I wanted to introduce myself. 1. I hail from a culturally rich city, Chennai in India. 2. I've been learning English since the age of 2…as much a first language along with Tamil. I can also speak Hindi. 3. I'm married to

I signed up for a course on data visualization from Columbia University. I was very excited to show off all the sexy charts to my colleagues. But I was in for a BIG surprise. The instructor told us we could only one chart. The Bar chart. It felt very boring… but as I did

It's been a while since I read a self-improvement book. But when Andrew Gould suggests a book, I had to read it. Here are 9 things that helped me the most... from The Success Principles by Jack Canfield. 1. Ask! Ask! Ask! 2. Reject Rejection 3. Release the brakes 4. Keep

5 lessons I learned from solving Rubik’s cube over 100 times in 3 weeks. 1. Master the basics 2. Persistence beats talent 3. Break complex problems into small steps 4. Trust the process even when nothing makes sense 5. Seemingly backward steps often lead to correct solutions

Write everyday. Publish twice a week. (Mondays and Thursdays) That's the plan with my Substack. Next one is my favourite... will be in your inbox on Thursday, 5pm Indian time (7.30 am ET and 12.30 pm GMT. Join the copy adventure here: curiouscopychronicles.substack.com

Simple pleasures of life...when lady luck smiles. Not a regular affair. But an occasional outing to the kids play area with my daughter.

I'm travelling today. And I almost forgot that I had committed to publishing an article today. But I didn't sweat. Because of "Do date"...something I learned from August Bradley. Since, I had already completed the research I wrote it yesterday and scheduled for

History can be cruel. This legendary advertiser gave us 2 things. 1. Advertising is salesmanship in print 2. Reason why advertising But hardly anyone talks about him. Can you guess who? Check it out in the latest edition of Curious Copy Chronicles. curiouscopychronicles.substack.com

"You're an amazing salesman Sankara." said my team's COO from France who was visiting us in Chennai. Sankara v 1.0 would have taken a huge offense to this term. But not now. Sankara v 2.0 took it as the best compliment. What changed? I think it is the mindset shift.

Yes true, and I strive to keep it that way by maximizing my interactions with such people.

Should you use AI for research? I'm a researcher myself for nearly 15 years. So I've been testing various LLMs for research. And this is what I found. They're great at finding information from disparate sources, and summarizing them... But I found they miss nuances. For me

A story that spans 2 billion years, a crazy pope, 500 years of colonialism, culture, identity and more. I hated geography in school...it was boooring. So, all my geography knowledge came from watching cricket. But that was challenged recently... Being a curious cat I went

This is a trick question. Suggesting books to Andrew is like recommending ramen to a Japanese. Nevertheless, below are some of the books that are not talked about much. (Some of them may not be directly about copywriting or marketing.) Books I've read: 1. The System Club

Aah, If Warne was alive he would have been proud of this Googly. Btw, what were the bribes? jk. Look forward to the Space.