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N00b copywriter: I just gotta get more clients arrrrggggghhh! Pro copywriter: I just need to position myself for wealthy clients working in growing markets.

The best offers focus on solving problems, not closing sales.

If you're joining these guys when trying to land clients, you're doing it wrong.

Better is not better. Different is better. And not different for the sake of being different. Different in a specifically beneficial way.

I enjoy helping my clients land new business using the 'one Loom wonder'. They enjoy getting replies like these:

The bigger the idea, the greater its gravitational pull.

Demand > supply

The time is now.

AI is a multiplier, not a get-out-of-jail-free card.

A.I. is coming for your job.

The faster you delete the idea of an hourly rate from your mind and your vocabulary, the better.

Simple beats complex.

'There is no such thing as an attention span. People have an infinite attention span if you are entertaining them.' — Jerry Seinfeld

The first thing Agora looks for when assessing juniors: Their copywriting samples. Exceptionally good writing reveals itself right away.

'7-figure copywriter' don't cut it no more.