quick content tip if you ever post content that completely FLOPS don't sweat it because it happened for a reason and that reason is there to make you a better marketer/content creator etc lots of us post stuff that flops (regularly) the important thing is that you post

Writing a banger of an email is mega rewarding. It's like hitting a PR in the gym. Emailmaxxing.

Social media can take more than it gives when it comes to building a personal brand/business. It's incredibly important to balance the amount of time you invest in it vs time invested in actual work.

Imagination is a powerful marketing tool. If you can make people visualise themselves using a product/service with their imagination, the sale is easier. Simple, not easy.

Quick Marketing Tip > promote your story > promote your content > promote your products Building something great takes marketing yourself to the world. Always promote what you do.

The biggest mistake I made as a beginner writer was by keeping everything private. I'd write endless pieces of copy on Kit, Google Docs, Word etc without posting a single thing anywhere online. By doing this, I never had a feedback loop to see what would and wouldn't work. No

Twitter isn't a news platform. > it's not a tech platform > it's not a politics platform > it's not a shitposting platform Twitter is whatever you make of it. The people complaining about "what belongs on Twitter" are the ones who don't even post.

Sales and Marketing. Two skills that are easily interchangeable. Skills of shifting beliefs and giving new perspectives. Skills of inspiring people to take action. Get good at these skills.

You should be willing to tell stories as a writer. A good storyteller always stands out. Learn storytelling.

I always say it but the best way to learn is just by trying stuff. When I started posting, I'd post at any time of day. I'd never think for a second that the time of day would have an effect on how well a post would do. Eventually I realised you need to be very conscious of