If you're not doing it, someone will. But at the end of the day, you have to look at yourself in the mirror.

I know I have written about Heineken once. But this time, as I write the post, I am smiling. I am a guy whose job is to live around ads, but this particular ad from Heineken was different. Let's talk about it later... Here's what I learned about copywriting from "The Worlds

I started my copywriting journey a few months ago; since then: 1. I have written 100+ emails. 2. Fired a client (long story); after that, I am struggling, tbh. 3. Learned a ton about marketing and everything. But what matters the most is that I don't regret starting this-not

The next time you decide to lower your price, think about "L'Oreal Worth It" campaign. When every single hair color brand was fighting with each other based on whose prices were the lowest. Instead of lowering its prices, L'Oreal positioned its hair color as: 1. What women

My theory is, as long as you think that you're gonna make it, You will make it; everything starts with a dream.

When you feel lost and don't know what you're doing, keep walking because that's the right way. Life is not all about cherry blossom; it creates storms as well to make us strong.

Hundreds of people are dying to leave their 9 to 5 and start their businesses, so: 1. Either they are dissatisfied with their job, or 2. They want more from life, or Both. It's better that you start now, and if you've started building your business, then it was the best

I have been working on something for a few days now, and I realized: 1. It's the small things that matter the most. 2. Life is about how easily you can let go of those things from time to time, and 3. Learn to adapt to new things every once in a while. Whenever you stop and try

I see a lot of brands struggle with two things: 1. Brand positioning, and 2. Changing brand image with every campaign while saving their well-established image, too. So here are the solutions to these problems, as shown by a wonderful example by Gatorade and their campaign,

Sometimes, we should take it slow in life: 1. Wake up late. 2. Watch our favourite shows. 3. Hang out with our friends. Remember, you're here to enjoy the process; if you run and run, you'll end up hating your life. Success takes time; enjoy the process.

My mind said to leave it, but it was so interesting that I couldn't stop myself from writing about it. When I say milk, everyone would think "calcium," or "nutritious." But this "Got Milk" campaign changed the entire perception of milk. Here's how you can use the same

There's a reason that out of 7 billion people, God chose to show you that vision. It's because you have all the abilities in the world to achieve it.

How not to overcomplicate a 3-email sequence: 1. Build the desire in the first email (e.g., Do you want to lose weight to look fit, attractive, and healthy.) 2. Intensify the claim in the second email (e.g., if the claim is to lose weight, then mention points that back up the

This week was long and hectic: • Built my next offer with the help of a dear friend Samuli. • I Built a system around Twitter because it was a mess here, tbh. • Refined the copywriting frameworks and concepts I was struggling with. The next week is going to be even more

Change it if you don't wake up excitedly on the weekends to do your work.

Running a business is not hard; starting the business is hard. Once you start, you're already winning; most people remain stuck with their ideas.

The problem with this generation is not that they are broke, The problem is they don't do anything about it. Life can change in a matter of months, Only if you one starts taking action.

There's no limit on how much we can change in a short time. What I've learned in these two three months is 100x more compared to what I did in a year: • Built a clear and strong offer, • Turning the entire outreaches upside down, and • A system for everyday task. Life gets

Failed? Do it one more time. Failed again? Do it one more time. Do it until you succeed. We only fail when we quit.

I have visualized myself 5 years from now, and I am happy there because I won’t quit... I know that. You can’t change the world in one day; it takes time; think long-term.