You need to get into the pitch-zone. Where it's just part of your life. - I woke up - I had a piss - I pitched my services It needs to be that natural. When was the last time you pitched?

Your leads should be like dogs. Locked onto your ad like a dog with a bone, Lazer focused. But whether that happens or not is down to you... Or whoever you hired for marketing.

Ask yourself a question... Does your copy leave your customers with anxiety until they buy? It should, And it can if you do it right.

Great copy has gotten YOU to buy before... So why not repurpose it? Word for word obviously won't work, But the framework will.

Let AI write your emails- And watch your open rates die. Save the 10 seconds writing a prompt and send no email at all. If your customers see you as an AI guy-you'll lose credibility.

Time > Money Everyone knows it. So if your offer saves people time-highlight it.

3 seconds- That's all they're giving you... Anyone watching your short form content will scroll in an instant. So you want a script that you yourself wouldn't be able to scroll past. You'll have to : ● Be hyper-critical ● Think like your target audience ● Imagine you

Email tip : Pick your own link colours. Green, orange, doesn't matter-but it's another way of standing out. You don't want to be “just another promo.”

Don't have a random CTA... Link it to the subject line.

Being likeable goes so far in sales. Even if your offer is just like the others- People will give the business to someone they like.

Ads that catch marketers' attention are on another level.

There's a lot of shit between the subject line and CTA... So throw in a mid email subject line. - It reminds them why they opened it - It sparks that interest they had at the start - It helps get them to the CTA A short but powerful two liner right in the middle of the email,

Guess what your client needs... And you'll ruin two reputations. Ask them what they need, Analyse their brand-find out what you think they need, And implement anything that overlaps.

Ads that make people laugh only need to be seen once.

A good headline is like a right hook in sparring- It's still in their head hours later. 🥊

Marketing tip : Always analyse an ad or email that made you buy. You'll know exactly what triggered the right responses- Then take that info and apply it to your own work.

You're the main character in your life, But they need to be the main characters in your emails.

If you're writing a long email... You'll need more than one CTA. The sad reality is that half of the readers won't have the attention span to make it to the end.

Your ad should be like a jab. Out of nowhere and totally capturing their attention. 🥊

Becoming a better marketer is easy- You can become a better salesman, writer, or even boxer with this same tactic. Repetition. But the downside? It's boring. But 500 emails later, 500 scripts later, 500 jabs later, And you'll suddenly be ten times better than