“We publish 365 days a year. Maybe tomorrow is your day. Keep trying.” Encouraging words to higher ed PR pros from @phillydotcom ‘s Erica Palan #cmcDC

"Think of me as an argument editor."--Jennifer Shaw with the The Hechinger Report Op-ed pieces should take a stand and back it up. #cmcDC

For a general op-ed, one a year is going to be realistic for The Hechinger Report and possibly other national media outlets. #cmcDC

How do you handle an off-campus crisis where you don't have control? Take control of what you can, and remember the human element (have empathy). #cmcDC

Goldsmith: During a crisis involving violence, it's not "We're a violent campus," but rather, "We're a campus taking steps to deal with the same issues as every other campus." #cmcDC

There are differences between crises and issues, but both impact the reputation of your campuses, says Rae Goldsmith. #cmcDC #highered

"Do not say this is a teachable moment!" -@ScottJaschik with Inside Higher Ed at #cmcDC. That statement suggests your institution is not willing to confront and/or take a stand on controversial issues.

Jaschik: If there's video evidence of an incident on your campus (and they're often is), don't respond to media inquiries that you are studying the incident. We've already watched the video. #cmcDC

Good insight from @ScottJaschik - we are no longer just speaking to students who are deciding between colleges - we are now communicating to students who aren't sure they are going to college. #cmcDC

Jaschik: People need to trust #highered. Don't embrace bogus studies even if they make your college look good. #cmcDC

Jaschik: #Humanities graduates are happily employed, believe they make enough money, and are happy. What more do you want? #LiberalArts #cmcDC

Arnett: I'm not going to run a story on your commencement speaker. Please don't send that to a national media outlet. #cmcDC

Pay attention to detail - Autumn A. Arnett says she just deletes emails if people spell her name wrong. Given Autumn is a season, it's a reasonable expectation that you should be able to get it right. Great point as we are all working on deadline. The small stuff matters. #cmcDC

Arnett: Even if you only provide background information because you're not authorized to speak on the record, give a response. #cmcDC

Arnett: Don't ignore social media. You don't want to learn about an issue on your campus through social media, but it's worse to learn about it when a reporter calls you. #cmcDC

Arnett: It's difficult to plan a meeting far in advance given the nature of the news cycle...except during the summer when nothing is happening. Visit us during the summer. #cmcDC

.Anemona Hartocollis says "Controversies are our bread and better, so you have to recognize this and try to work with us and through that." #cmcDC Appreciate this honest insight.