Iconic brands endure because they reinterpret their foundational meaning for new eras. #brandstrategy #brandmanagement brandingstrategyinsider.com/how-to-restore…

The systems that protect category benchmarks often make long-term growth harder. Sweta Kannan #brandstrategy #brandmanagement brandingstrategyinsider.com/the-strengths-…

A brand vision is not just an idea. It's a determined goal. Your definition of a future world in which your brand will win. Without a brand vision, your brand is aimless. #brandstrategy #brandvision brandingstrategyinsider.com/the-link-betwe…

The goal for all brands must be enduring, profitable growth; the one thing eluding Kraft Heinz. Kraft Heinz 3G Capital #brandmanagement #brandgrowth brandingstrategyinsider.com/the-kraft-hein…

Successful brand turnarounds rely on executing brand fundamentals. #brandstrategy #brandturnaround Macy's Peloton Interactive Yum! Brands Kohl's Target General Mills brandingstrategyinsider.com/the-problem-wi…

For C-suite leaders facing massive disruption, the question of brand positioning is no longer just a marketing issue. It falls on the shoulders of senior leaders to guide the brand, like raising a child new to the world. #brandstrategy #brandmanagement brandingstrategyinsider.com/think-of-posit…

The best way to win a share battle with insurgent brands is to grow the category, not to try to tighten a death grip on competitors. #brandgrowth #brandmanagement #brandstrategy brandingstrategyinsider.com/how-establishe…

A likely reason for the decline in your advertising’s effectiveness lies not in the advertising but in the product itself. Advertising can communicate value, but it cannot create it. #advertising #innovation brandingstrategyinsider.com/most-advertisi…

A portfolio of Paramount-Warner Bros.’ size requires deep, strategic brand management thinking. Here's a start. #brandarchitecture #brandmanagement #brandstrategy brandingstrategyinsider.com/brand-architec…

Allbirds lost its way by coveting others at the expense of its core customers. #brandmanagement brandingstrategyinsider.com/how-brand-mism…

Clarity isn’t something you say. It’s something the system either holds. Or doesn’t. #brandculture brandingstrategyinsider.com/why-clarity-is…

Follower brands ask, “How can I defend the status quo?” Leader brands ask, “How can I unquo the status quo?” Followers ask, “How can I survive in a changing world?” Leaders ask, “How can I change the world?” #brandmanagement #growth brandingstrategyinsider.com/the-distinctio…

Follower brands ask, “How can I defend the status quo?” Leader brands ask, “How can I unquo the status quo?” Followers ask, “How can I survive in a changing world?” Leaders ask, “How can I change the world?” #brandmanagement #growth brandingstrategyinsider.com/the-distinctio…

Logo management is big business. But logo management and brand management are not the same. #brandmanagement #branding brandingstrategyinsider.com/why-logo-manag…

Imagine that consumers hand off shopping and lifestyle planning to AI agents. That means businesses are no longer selling to humans; they’re selling to smart technologies. No people means no need to communicate with people, and that means no marketing. brandingstrategyinsider.com/when-brands-ma…

Marketing rarely fails on its own and often becomes the messenger for tensions it didn’t create. Anne Bahr Thompson #brandmarketing #brandmanagement #marketing brandingstrategyinsider.com/marketing-rare…

Brand dilution is rarely the result of poor decision-making. It is usually the result of disconnected decision-making. #brandmanagement #growthstrategy brandingstrategyinsider.com/when-growth-be…

Nike's immediate goals are business survival and brand revival. Nike #brandstrategy #turnaroundstrategy #brandmanagement brandingstrategyinsider.com/nikes-turnarou…

A brand is only as strong as the operating system behind it. Values, purpose, and positioning mean little if they are not reinforced by planning, decision rights, measurement, and governance. #brandculture #brandmanagement #brandvalues brandingstrategyinsider.com/healthy-brands…