For all the ad creatives in the world, nothing beats a solid new customer offer with a smooth on-site experience.

Introducing Moby. A hyper-intelligent agent suite that can add $100,000+ of revenue to any 7-figure brand. Bold claim, I know. Let's see it in action:

This is exactly what the next wave of huge AI agents looks like. Moby from Triple Whale 🐳 is an AI marketing agent for ecommerce brands. Over $50mil raised from VCs. - Hyper focused on specific tasks (monitoring stats, running ads, etc) - Hyper focused on a specific vertical

Listicles are goated not only because they convert well and keep the focus on the message, but they’re the easiest to operationalize and scale. We’re calling persona funnels horizontally and it’s 4x faster to duplicate a listicle than another page template.

Ok, let’s make it official. I’d like to introduce you formally, to my AI Creative Strategist. 👋 + (bonus a the bottom) Y’all know I am an AI skeptic, so my standards are high. But after 6 months, but we have arrived. 🧠🤖 It will roast your ads like Gordan Ramsay, but then

Unless you educate the market first, retail will fail every time. Your laundry detergent choice was made by your mother, who got it from her mother. People don't walk down that aisle reading ingredient labels. They grab whatever's on sale or what they always buy.

We hired Jess and team to get us outside the box creatives and this is what we got. I can't get this damn jingle out of my mind now.

New iPhone launched and all of a sudden my iPhone 15’s battery keeps dying super fast. Apple

I finally watched A/24’s Friendship with Tim Robinson and I can understand now why I don’t have any close male friends that I hang out with regularly.

Going through Meta and TikTok reps like cannon fodder. Yeesh.

💯 which is why we're rolling out a new reporting feature to allow you to understand how similar your creative is (in Meta's eyes) there's actually 3 new metrics launching around this; creative fatigue, creative similarity, and top creative themes 1. creative fatigue is when a

everyone talks about andromeda, but its actually only 1 of 4 updates that Meta rolled out here's the 4 things that Meta overhauled on their ad infrastructure 1. Meta GEM Generative Ads Recommendation Model is Meta's new super brain that can read an entire library of books in

Something I thought I would never write: If you have an aggressive BFCM sales plan... and Q3 was below expectations... You should run a pre-BFCM sale NOW Not simply to juice the #'s... But to increase your customer & cookie pool ahead of BFCM & give yourself a fair shot

Remember that even the brightest and best brands on here aren’t always doing things right. Some will say they have it all figured out and are running millions of creative iterations ... But why do I keep seeing the same fake podcast ad over and over for weeks on weeks?

20 Lessons on How to Survive Spending $1B+ (No. 8 Will Shock You!)  Do you know David Herrmann? You should. We love him.  17 years in the game. Over a billion in paid media. And a client roster of who’s-who behemoths. But that is not why we love him. David is a lifeline.

"A wealth of information creates a poverty of attention." - Herbert Simon (1971)

i’ve spent the last 365 days building one of the most viral event brands on social (PLAYGRNDSERIES), with over 1m followers and 250m+ organic impressions across our channels. we’ve become global music curators with millions listening each month.

veggies are lowkey chopped fr

I was expecting a bump in AOV going to tROAS, but not this much ...