Chris Meyer (@cmbizwrites) 's Twitter Profile
Chris Meyer

@cmbizwrites

I help one-person B2B tech marketing teams write and promote case studies to close more deals, more quickly. Contact me at bizwrites.com

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linkhttp://www.bizwrites.com calendar_today29-10-2017 03:47:55

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Chris Meyer (@cmbizwrites) 's Twitter Profile Photo
Chris Meyer
@cmbizwrites

2 years ago

Case studies have one thing a testimonial doesn’t: Empathy But most marketers miss it because they only want social proof. Except social proof isn’t the one path to build credibility. You can do it by showing your audience you "get" them better than anyone.

Chris Meyer (@cmbizwrites) 's Twitter Profile Photo
Chris Meyer
@cmbizwrites

2 years ago

95% of prospects aren’t ready to buy today. Customer stories that build social proof for your POV, and not just your product, reach a much bigger audience. That’s just math.