Clark Mackey (@clarkmackey) 's Twitter Profile
Clark Mackey

@clarkmackey

Marketer and #SEO, lifelong learner, friend. I like good content that ranks. Topics: #SEM, #marketing, AI, task automation, cycling, Asheville, excellence.

ID: 15783076

linkhttp://cakewebsites.com calendar_today08-08-2008 21:10:38

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Clark Mackey (@clarkmackey) 's Twitter Profile Photo

If you like bikes, have kids, or are considering bike commuting, this movie is great. Just released for watch from home: vimeo.com/ondemand/mothe… #cargobikes

Wil Reynolds (@wilreynolds) 's Twitter Profile Photo

Wonder how much visibility into search terms we lost? We went from 98% visibility down to 78%....overnight. This is tens of thousands of queries we would have mined for inefficient spend that we now do not have access to. Who pays for that? Advertisers.

Clark Mackey (@clarkmackey) 's Twitter Profile Photo

Strava releases a "year in sport" each year, reporting some total numbers from there users. It's interesting pandemic data. For cycling in the USA, in 2019, pre-pandemic, there were 769 million miles ridden by Strava users. In 2020...

Clark Mackey (@clarkmackey) 's Twitter Profile Photo

In 2020, Strava measured 1.2 billion miles of bike riding in the U.S., a 56% increase in cycling mileage from 2019. Pandemic cycling boom, indeed! blog.strava.com/press/yis2020/ #cycling #pandemic #bikeboom

Andy Chadwick (@digitalquokka) 's Twitter Profile Photo

When you're working with very large sites with millions of URLs, it can be easy to get stuck in the headlights; overwhelmed with where to look first. 😨 This is what I do (it's really simple)... A small🧵 1/6

Ryan Jones (@ryanjones) 's Twitter Profile Photo

a conversation I have weekly: "our SEO traffic really took a dip." "did you push and update with react?" "Yeah how'd you know?"

Clark Mackey (@clarkmackey) 's Twitter Profile Photo

This a great ad from Apple. Maybe their best ever. #apple #marketing #ads youtube.com/watch?v=8sX9IE… Tip of that to the agency who made this one!

Marc Andreessen 🇺🇸 (@pmarca) 's Twitter Profile Photo

Why AI Will Save The World By Marc Andreessen The era of Artificial Intelligence is here, and boy are people freaking out. Fortunately, I am here to bring the good news: AI will not destroy the world, and in fact may save it. 🧵

Clark Mackey (@clarkmackey) 's Twitter Profile Photo

I couldn't agree more. This assessment of Google Ads support doesn't go far enough though. As Google strips value from organic, businesses turn to ads. For some, those ads won't run and they are left with a smaller reach and little recourse. searchengineland.com/google-ads-rep…

Clark Mackey (@clarkmackey) 's Twitter Profile Photo

I'm quoted in this article from Eric Schwartzman: fastcompany.com/91117543/googl… It's a good article about recent turmoil in web traffic, SEO, AI, and Google updates.

Clark Mackey (@clarkmackey) 's Twitter Profile Photo

#Asheville Since I posted about air quality a few years ago, here's an update using the same EPA data. Asheville had it's best air quality in 2020 thanks to the pandemic, but we still have cleaner air now than in the previous 2 decades.

#Asheville Since I posted about air quality a few years ago, here's an update using the same EPA data. Asheville had it's best air quality in 2020 thanks to the pandemic, but we still have cleaner air now than in the previous 2 decades.