Have you lost product-market fit? #gtm #gotomarket #pmf #demandgen

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue. #experimentation #marketing #demandgen

What every paid media team gets wrong about testing (and how to fix it). 1. Find the bottleknecks that are blocking growth. 2. Ideate on how they can be improved. 3. Rank tests based on impact and effort. 4. Hypothesise, define success and the schedule.

Why its time to move on from the classic “marketing funnel”. The traditional marketing funnel falls short in providing B2B sales and marketing teams with the insights needed to drive efficient growth. Here's why... #gtm #b2bmarketing #marketingfunnel

How to avoid the same mistake 9 out of every 10 founders make when hiring a CMO for the first time. Most founders assume if a marketing leader has been successful in one company, they will be successful again. What works for one company, might not work for another #cmo #hiring

3 reasons why your marketing agency should be accountable for hitting your ARR number. #b2bmarketing #demandgen

Most software companies need customers to stay for 3-5 years to be profitable. That's why alignment across all customer-facing teams is crucial. By aligning teams around revenue, companies can drive sustainable growth and maximise customer lifetime value. #demandgen

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue. #experimentation #marketing #demandgen

What every paid media team gets wrong about testing (and how to fix it). 1. Find the bottleknecks that are blocking growth. 2. Ideate on how they can be improved. 3. Rank tests based on impact and effort. 4. Hypothesise, define success and the schedule.

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue. #experimentation #marketing #demandgen

The shift is happening faster than anyone expected. AI is not just a tool—it’s becoming the new front door to the B2B buying journey. → In 2025, nearly 1 in 3 buyers start with AI search. → By 2029, AI ecosystems will control over 13% of global search ad spend.

We’re entering the next wave of B2B search. In the next 6 months, leading B2B marketers are already shifting search budget and strategy to match how buyers are actually searching. Here’s what smart teams are prioritising right now. #AI #demandgen

It’s time to rethink your B2B marketing budget—and fast. AI is changing how buyers discover and evaluate vendors. The playbook that worked in 2022 won’t cut it in 2026. Here’s how Ziggy is shifting spend over the next two years. #AI #demandgen #b2bmarketing

What every paid media team gets wrong about testing (and how to fix it). 1. Find the bottleknecks that are blocking growth. 2. Ideate on how they can be improved. 3. Rank tests based on impact and effort. 4. Hypothesise, define success and the schedule.

AI is quietly reshaping how B2B buyers discover and evaluate solutions—and most companies are behind the curve. Across the last few years, total available impressions across traditional search platforms are declining, whilst the cost for each impression is rising. #AI

The shift is happening faster than anyone expected. AI is not just a tool—it’s becoming the new front door to the B2B buying journey. → In 2025, nearly 1 in 3 buyers start with AI search. → By 2029, AI ecosystems will control over 13% of global search ad spend.

We’re entering the next wave of B2B search. In the next 6 months, leading B2B marketers are already shifting search budget and strategy to match how buyers are actually searching. Here’s what smart teams are prioritising right now. #AI #demandgen

It’s time to rethink your B2B marketing budget—and fast. AI is changing how buyers discover and evaluate vendors. The playbook that worked in 2022 won’t cut it in 2026. Here’s how Ziggy is shifting spend over the next two years. #AI #demandgen #b2bmarketing

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue. #experimentation #marketing #demandgen

Why successful teams love failing: Try this testing framework that helps high growth companies use to drive incremental revenue. #experimentation #marketing #demandgen