Christina Farr (@chrissyfarr) 's Twitter Profile
Christina Farr

@chrissyfarr

Managing director at Manatt. Author/owner of “Second Opinion," a health-tech newsletter read by 20,000 subs. Investor. Mama. Opinions my own.

ID: 211583400

linkhttps://secondopinion.media/ calendar_today03-11-2010 17:32:03

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Christina Farr (@chrissyfarr) 's Twitter Profile Photo
Christina Farr
@chrissyfarr

21 days ago

One interesting trend: I'm seeing a lot of good heads of comms take over marketing, as comms/marketing are increasingly blending together. Owned and earned (press, SEO, high-quality content, authentic influencer strategies) are becoming more important than paid ads.