Chris Harihar (@chrisharihar) 's Twitter Profile
Chris Harihar

@chrisharihar

EVP of PR at @Mod_Op_. Previously Partner @CrenshawComm (acquired). Data-driven comms expert. Tweets on tech, PR, ad/marketing.

ID: 156830317

linkhttps://www.modop.com/ calendar_today18-06-2010 02:00:32

26,26K Tweet

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Chris Harihar (@chrisharihar) 's Twitter Profile Photo

I know in-platform Gen AI commerce sounds interesting but I really don’t think it’ll stick as a consumer behavior. There’s something weird about buying through ChatGPT. I’m also not in ChatGPT looking for shopping recommendations. When it mentions brands at all, it feels weird.

Chris Harihar (@chrisharihar) 's Twitter Profile Photo

Big move for @DoubleVerify, expanding its Microsoft integration to cover Outlook, Bing, and casual games. DV will also authenticate campaigns for MSFT's In-market Audiences, segments of ready to buy shoppers.

Big move for @DoubleVerify, expanding its <a href="/Microsoft/">Microsoft</a> integration to cover Outlook, Bing, and casual games. 

DV will also authenticate campaigns for MSFT's In-market Audiences, segments of ready to buy shoppers.
Kendra Barnett (@kendraebarnett) 's Twitter Profile Photo

NEW ADWEEK: AppLovin has shuttered its Array product, which allegedly let apps auto-install to user devices w/o consent. The firm says Array wasn’t “economically viable,” but it had been touted as a revenue driver previously. AppLovin denies wrongdoing. adweek.com/media/applovin…

Chris Harihar (@chrisharihar) 's Twitter Profile Photo

I thought this was a pretty cool announcement! Before you can drive a car (agentic) you need roads (standards). Kudos to everyone involved.

Chris Harihar (@chrisharihar) 's Twitter Profile Photo

Salesforce so desperately wants to be seen as part of the Republican cool kids circle… but it’s Salesforce so will never be cool.