I consider this a really big win for SEO. I expect CTR to positions 10+ is going to increase a lot… scrolling is a lot easier than clicking a link to page 2 and waiting for a new page to load. blog.google/products/searc…

This week, let me recommend to you: The finest book on SEO I’ve ever read. This isn’t just a “how to” but also a smart examination of the impact of SEO on overall customer experience. Brilliant stuff from Chris Corak and Rebekah Baggs. SEO for Everyone is truly that.

So jazzed that Chris Corak and I will be teaching a workshop on user-centered SEO at Confab 2023 next year! Grab your early-bird ticket here: confabevents.com/2022-segments/…

Hi John 🧀 ... 🧀 and @g33konaut! My friend and I wrote a book aimed to help designers, content folks and developers collaborate more effectively for SEO outcomes. Would love to send you a copy. DM me your address if you’re open to it? Thanks in advance✌️abookapart.com/products/seo-f…

Workshops! With new friends in person! Say hi to these wonderful instructors joining us at #Confab2022 next May: ✨ David Dylan Thomas (he/him) ✨ Val Swisher ✨ @scottkubie    ✨ Wear a mask in public ✨ Chris Corak ✨ Rebekah Baggs confabevents.com/intensive-work…

Beyond excited to be teaching a workshop on Human-centered SEO at Confab 2023 with my best bud! Early-bird pricing ends tomorrow, so hurry and register now to save $300. Hope to see you there! ✌️confabevents.com/2022-segments/…

Well haven’t seen this one before

These are stats for an *extremely* competitive page - some of the content was hidden to the user behind accordion dropdowns (but still fully rendered in the HTML). We made the content visible to the user by default and so far have seen an immediate improvement in traffic/rankings

Rumor: Apple to announce new search engine next week at WWDC seroundtable.com/apple-to-annou… via Robert Scoble hat tip Glenn Gabe

Did you know Google updated their search quality evaluator guidelines this week? We pay attention to these because they can give us clues as to what Google wants to accomplish with their search algorithms. Here are five things I found interesting with this revision. 👇

Come join Rebekah Baggs and I at Confab 2023 in MN next May when we teach a workshop on how to incorporate Human-centered SEO into your content and web design process. Early bird (saves $300!) ends this Friday (12/16) so don't delay! ✌️🫶 #Confab2023 confabevents.com/2023-sessions/…

Bing's AI chatbot is frightening! Seeing Bing meltdown, wondering how soon we'll really see Google's equivalent, Bard. Unreal!

"What's ChatGPT's share of search?" Very tough to answer. But, if we assume: - Every LLM prompt is a "search" - Desktop + mobile web traffic, excluding apps, is close enough - Mixing data from multiple panels is kosher Here's what it looks like 👇👇👇