Talking about better engagement tactics over the weekend. I said that the best way to get engagement is to get something wrong. People love to point it out. It probably sticks in one’s memory longer too. I can only imagine the many comments and shares f…lnkd.in/eFQGxTtq

Someone whose company is going through a big transformation programme just said to me, "kindness is for businesses that are doing well. Transformation and kindness don't go hand in hand". I am so sad to hear that, most people mistake kindness for a weakn…lnkd.in/ey33rBZU

Guess whose #purpose includes the words "supporting households in need"? If you guessed British Gas you are right. The Times shines a light on how this is not embedded in the company. Thats why the customer voice needs to be at the top table, the only on…lnkd.in/ea6vKqBy

The "Future" / "innovation" picture since 2013. Has this just become a code that we understand, much like the long array of solar panels meaning "ESG"? Time we got some more stock images? Or perhaps it simply means that it takes a long while before the f…lnkd.in/eQYWzJYu

Für alle meine deutschen Freunde, haben Sie Interesse an einer Zusammenarbeit mit der Bank der Innovationswirtschaft? bitte melde mich oder Helena Nohman-Rühl #marketing #deutschland lnkd.in/ehzNVZtV

Yesterday, I was reminded of a good lesson about “the customer”. My suitcase was lost by the airlines and I had to fill a form, on it was a simple question, “What brand is your suitcase” ? This is a suitcase that has been with me for over a decade, its m…lnkd.in/e-Zy4TCM

lnkd.in/egmvVSeR Charles Parkinson and Ashley Samuels-Mckenzie thought I may have an interesting story to tell. I was blow away with Ashley's poetry skills (on the spot poems!) which you can listen to below. if you do think my experience of moving…lnkd.in/exDZnrYf

I believe in “efficiency happens in silos, but magic happens across functions”. Efficiency is easier. Guess where most focus goes? #marketing #cmo #efficiency

You love authentic, and inspiring communications that build trust, pride and advocacy. You are up for a challenge? Get in touch! #internalcommunications #communications #leaders #marketing #reputation lnkd.in/e4wT8uci

Sara Weller is aiming to complete the London Marathon in a wheelchair, the first FTSE director to do so. Sara is raising money for Multiple Scelerosis, for new trials that are starting now, solutions are within touching distance.…lnkd.in/evhbTq5X lnkd.in/eeMZUiGE

Anni thank you for having me. I have learnt so much from Anni over the years and was delighted to be invited to her podcast. #marketing #leaders #cmo #podcast lnkd.in/eENqTiVH

An excellent opportunity to make your mark and get to work for a wonderful leader in Rupy! lnkd.in/edVjVEeQ

Great energy in the room! #innovation #founders #femalefounders lnkd.in/e-DPhy2j

A new brand strategy isn’t just a marketing exercise, it’s a business-critical decision. it must be aligned to purpose and the business growth strategy. It doesn’t happen often, and for me it's now two in two years, both absolutely amazing experiences. Th…lnkd.in/e_BUTSJc

Give me an example of a commercially successful marketing campaign? One from the last year. One from our industry. One with a similar budget to ours (high/ medium/ low). If you have wondered where you can see this data or get it -…lnkd.in/e-zh-fPh lnkd.in/eZrbetwh

I am yet again struck by how strong the concept of “social proof” is, for every CxO wanting to do something new, transform or disrupt there is a report on their computer from a consultancy which is titled “we interviewed a 100 CxO’s and this is what they…lnkd.in/eK6yuzaD

If you aren’t already telling people you are on threads are you even a marketer? #threads #twitter

Thanks Trip.com for leaving me stranded in Hong Kong. Cancelling my flight and no one said a word. Terrible service.

Yet another delay Cathay Pacific when are we going to get the service we deserve! #delays #cathaypacific #again

#CHECRY someone get a message to Chalobah he can pass it forward too, not just sideways.