Scott Brinker (@chiefmartec) 's Twitter Profile
Scott Brinker

@chiefmartec

VP Platform Ecosystem @HubSpot; Editor chiefmartec.com; Advisor @Dobility, @OfferFit, @Workato; Author of Hacking Marketing; "Godfather of #MarTech" - @AdAge

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linkhttp://www.chiefmartec.com calendar_today11-03-2008 10:37:50

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Scott Brinker (@chiefmartec) 's Twitter Profile Photo

#MartechDay is just one week away! Sign up now to be the first to get The State of Martech 2025 report, the latest Marketing Technology Landscape supergraphic, and a collection of all martech stacks entered into this year's Stackie Awards. In addition to these takeaway assets,

#MartechDay is just one week away! Sign up now to be the first to get The State of Martech 2025 report, the latest Marketing Technology Landscape supergraphic, and a collection of all martech stacks entered into this year's Stackie Awards.

In addition to these takeaway assets,
Scott Brinker (@chiefmartec) 's Twitter Profile Photo

Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks chiefmartec.com/2025/05/beyond… #martech

Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks chiefmartec.com/2025/05/beyond… #martech
Scott Brinker (@chiefmartec) 's Twitter Profile Photo

Final review of "The State of Martech 2025" report. How many of its 25,766 words were written by AI? Exactly 13. “We are building the plane as we fly it — and redesigning the cockpit.” That’s what ChatGPT blithely proposed as a metaphor for the ways in which AI is changing

Final review of "The State of Martech 2025" report.

How many of its 25,766 words were written by AI?

Exactly 13.

“We are building the plane as we fly it — and redesigning the cockpit.”

That’s what ChatGPT blithely proposed as a metaphor for the ways in which AI is changing
Scott Brinker (@chiefmartec) 's Twitter Profile Photo

The only day better than #MartechDay? #StarWarsDay! May the 4th be with you today... and may the #martech be with you on May 6: martechday.registration.goldcast.io/events/a4f5fe1… The martech is what gives a marketer their power. It's an energy field created by all living data. It surrounds us and

The only day better than #MartechDay? #StarWarsDay!

May the 4th be with you today... and may the #martech be with you on May 6: martechday.registration.goldcast.io/events/a4f5fe1…

The martech is what gives a marketer their power. It's an energy field created by all living data. It surrounds us and
Scott Brinker (@chiefmartec) 's Twitter Profile Photo

Released just minutes ago, the new 2025 Marketing Technology Landscape! Over the past 15 years, it's grown to over 15,000 products. That's a staggering 100X growth — 10,156%. But beneath that mind-numbing number is a fascinating story of how marketing and martech are evolving

Released just minutes ago, the new 2025 Marketing Technology Landscape!

Over the past 15 years, it's grown to over 15,000 products.

That's a staggering 100X growth — 10,156%.

But beneath that mind-numbing number is a fascinating story of how marketing and martech are evolving
CDP Institute (@cdpinstitute) 's Twitter Profile Photo

According to the latest State of Martech report from Scott Brinker and MartechTribe, the #martech universe has grown 9% to 15,384 companies. cdpinstitute.org/news/

Scott Brinker (@chiefmartec) 's Twitter Profile Photo

Dear OpenAI. I love you. I love you so much I pay for your Pro plan. But now you're charging my credit card for monthly renewal but have bumped my account back to the Free tier. Your own AI customer service bot cheerfully says this is a syncing issue with your billing system.

Mi3 Australia (@mi3australia) 's Twitter Profile Photo

#Martech isn’t just evolving—it’s mutating. Scott Brinker's Scott Brinker says agentic AI is tearing up the rulebook and rebuilding it in real time. Think the internet, but faster. 👉 Read the full Mi3 deep dive. mi-3.com.au/14-07-2025/mar…

Progress Sitefinity (@sitefinity) 's Twitter Profile Photo

Get ready to meet the "godfather of martech"! 🤩 Yes, Scott Brinker is taking the stage at MartechNEXT to show you how #AI transforms marketing managers into marketing makers! 🎫 Grab a ticket & secure your spot to hear him speak: prgress.co/4o09kTI #Martech

Get ready to meet the "godfather of martech"! 🤩 

Yes, <a href="/chiefmartec/">Scott Brinker</a> is taking the stage at MartechNEXT to show you how #AI transforms marketing managers into marketing makers!

🎫 Grab a ticket &amp; secure your spot to hear him speak: prgress.co/4o09kTI

#Martech
Kazuki Ohta (@kzk_mover) 's Twitter Profile Photo

Excited to announce more speakers for Treasure Data's #CDPWorld 2025. Unlike other big vendor events, we're designing the event to be more intimate and create the real community around CDP and AI. - Scott Brinker from Scott Brinker - Megan Kiester (SVP Technology) at Nordstrom

Excited to announce more speakers for <a href="/TreasureData/">Treasure Data</a>'s #CDPWorld 2025. Unlike other big vendor events, we're designing the event to be more intimate and create the real community around CDP and AI.

- Scott Brinker from <a href="/chiefmartec/">Scott Brinker</a> 
- Megan Kiester (SVP Technology) at <a href="/Nordstrom/">Nordstrom</a>
Scott Brinker (@chiefmartec) 's Twitter Profile Photo

Hey, #martech and #AI friends, here's a big question for you: How is "context engineering" — the data and prompts being dynamically fed into AI apps, agents, and agentic workflows — actually working in marketing today? ✨ Please help me and Frans Riemersma answer that in this

Hey, #martech and #AI friends, here's a big question for you:

How is "context engineering" — the data and prompts being dynamically fed into AI apps, agents, and agentic workflows — actually working in marketing today? ✨

Please help me and Frans Riemersma answer that in this
Scott Brinker (@chiefmartec) 's Twitter Profile Photo

I still remember "time" as a singular. Then there was 7X "Internet time" 24 years ago. Now we have "AI speed", which I'll approximate as 20X+. 😅 Is that good? Bad? What do you think? #martech

I still remember "time" as a singular.

Then there was 7X "Internet time" 24 years ago.

Now we have "AI speed", which I'll approximate as 20X+. 😅

Is that good? Bad? What do you think?

#martech
Scott Brinker (@chiefmartec) 's Twitter Profile Photo

The first generation of gen AI use cases in marketing are streaking through the Hype Cycle chiefmartec.com/2025/09/the-fi… #martech

The first generation of gen AI use cases in marketing are streaking through the Hype Cycle chiefmartec.com/2025/09/the-fi… #martech
John Cass (@johncass) 's Twitter Profile Photo

Great chat with Scott Brinker on how #AI is transforming #AgileMarketing 🚀 Faster tests, smarter execution & a return to fundamentals. 🎧 Listen here: marketingpodcasts.net/2025/09/scott-… #marketing #martech #agilemarketing #ai

SASanalytics (@sasanalytics) 's Twitter Profile Photo

From generative to agentic and beyond, #AI in marketing is evolving fast. Join Scott Brinker (Scott Brinker) and Jonathan Moran of SAS on Oct. 14 to explore SAS’ latest insights. 🔗 Register Now: 2.sas.com/6011AcSBd #AgenticAI

From generative to agentic and beyond, #AI in marketing is evolving fast.

Join Scott Brinker (<a href="/chiefmartec/">Scott Brinker</a>) and Jonathan Moran of SAS on Oct. 14 to explore SAS’ latest insights.

🔗 Register Now: 2.sas.com/6011AcSBd #AgenticAI
Progress Sitefinity (@sitefinity) 's Twitter Profile Photo

The full spectrum of Martech knowledge is hitting the stage in 2 days! 🤯 Prepare for power-packed sessions with industry legends & keynote speakers Neil Patel, Scott Brinker, Elizabeth Edwards, Juan ⚪️⚪️⚪️ & FransRiemersma at #MartechNEXT! See you there: prgress.co/4o09kTI

The full spectrum of Martech knowledge is hitting the stage in 2 days! 🤯

Prepare for power-packed sessions with industry legends &amp; keynote speakers <a href="/neilpatel/">Neil Patel</a>, <a href="/chiefmartec/">Scott Brinker</a>, <a href="/PR_Virtuoso/">Elizabeth Edwards</a>, <a href="/JU4NMEND0Z4/">Juan ⚪️⚪️⚪️</a> &amp; <a href="/RiemersmaFrans/">FransRiemersma</a> at #MartechNEXT!

See you there: prgress.co/4o09kTI