💯 One if the@most imp overlooked questions when doing consumer research is their buying pattern - 1. How much have you spent recently to solve X 2. How frequently do you spend to solve X

Excited to see the rise of curated marketplace with StockX GOAT SSENSE in the top 10 list (#11 is just as good)! All of these have been around for +5 yrs. Servicing targeted consumer cohort with aligned purchase intent = 💯 wins.

Gotta reallocate that household entertainment budget

New work Life & Half - new film for kdkjkjdf bang in time for #IPL2023 - with a twist :) Pulled off from campaign strat to ready film in 2 weeks - super excited to see cricketers share this. Catch #RajasthanRoyals Ashwin asking #OutNotOut at instagram.com/reel/Crh0fUupg…

Our work in brand architecture, deep market study & positioning , had us excited about more than the brands we handle. Here’s the 2nd edition of our 4Cs case study that dives into the quick-commerce space & focuses on #Dunzo <link to read at the end of this 🧵>

Both Zepto cafe & Guess Who? cafe have slight diff between branded / non-branded cafe items they’ll deliver. As the space continues to strive for high AOVs - what does it mean wrt Customer - read our q-comm deep-dive at tiny.cc/Lifeandhalf_Du… Life & Half

Exactly my thoughts. 📸 on phones spawned content / creators / social / D2C distribution as we know it. What will be the next gen of broadcast & social media & content generation via VR.

India’s key logistics player Ecom Express Official announces drone delivery with a super fun campaign focused on their B2B partners & end customers! Super proud of Life & Half to have conceptualised the #UparWalaSabDega campaign. ET Brand Equity …ndequity.economictimes.indiatimes.com/news/advertisi…

Service agencies don’t scale like B2C brands? We’re hiring someone to prove that wrong ⚡️ Founder mindset. Bias for action. Biz dev + growth + brand + P&L ownership. If you can 100x our acquisition pace, you 2x your salary in 4 months. Apply binary.so/3PSdRe3

AI agents are changing how brand strategy gets done — we’re building that out in real-time Using tools like Claude Cowork to automate research, planning + campaign execution Who else is doing this? Tag builders, marketers, or communities worth knowing 👇