Since 2014, we've worn exactly 22 different uniform combinations with various levels of success. Below is the win/loss rate for each combo.

Too many colleges, universities, and organizations are still pouring time and money into outdated social tactics. In this article, I share a smarter and more authentic approach to social strategy that focuses on connection, not just clicks. linkedin.com/pulse/gimmicks…

A statue, a legacy, and a coach who shaped generations. Bob Prevatte’s story comes full circle as his statue finds a new home at Gaffney High. charleswyattjr.blogspot.com/2025/07/plaza-…

Looking through old Peach Festival photos, one thing was clear: Limestone University was woven into the fabric of our community. Its closure is more than the end of a college. It’s a loss felt far beyond campus. Read the full reflection: charleswyattjr.blogspot.com/2025/07/more-t…

Just launched my new blog: Stories and Strategy — where communications, marketing, and real-life moments meet. Insights, lessons, and a few personal reflections along the way. Take a look: charleswyattjr.blogspot.com Sharing moments, shaping messages.

Your website is more than a digital front door. It’s a key driver of marketing, recruitment, and brand strategy. In my latest blog post, I explain why Communications and Marketing should lead the way. Read more: charleswyattjr.blogspot.com/2025/08/websit…

Strong government relations are key to successful communications and marketing. Building trust with officials helps organizations advocate, stay ahead of policy, and connect with communities. Learn more in my latest blog: charleswyattjr.blogspot.com/2025/08/why-go…

Great leaders don't compete with their people. They lift them. If someone in charge feels threatened by your strengths, it says more about their insecurity than your ability. Lead with confidence, not comparison. Full post: charleswyattjr.blogspot.com/2025/08/the-be…

Branding isn’t just about a logo. It’s about trust, connection, and the story you tell every time someone interacts with you. When Limestone became a university, our team didn’t just change the look. I wrote about the process here: charleswyattjr.blogspot.com/2025/08/from-l…

Some students thrive in big schools. Others need the close connections, personal attention, and sense of belonging that small private schools provide. From K-12 to college, these schools change lives, one student at a time. Read more: charleswyattjr.blogspot.com/2025/08/the-la…

Prospective students aren’t just choosing a school, they’re choosing a community and a future. Sharing real student stories shows them what life there really feels like and inspires them to take the next step. Read the full article on my blog: charleswyattjr.blogspot.com/2025/08/tellin…

Facts tell, but stories inspire. Share alumni wins, like the grad who overcame a health challenge, to help future students picture themselves on your campus. Full blog: charleswyattjr.blogspot.com/2025/08/tellin…

Communications in higher ed is more than campaigns. At Limestone University, where I was VP for Communications & Marketing, we focused on first-generation students. Limestone was a perfect fit, giving them opportunity and support to succeed. Read more: charleswyattjr.blogspot.com/2025/08/how-to…

Leading in a crisis is tough. What I learned: Speak early, even if you don’t have all the facts. Relationships matter most. Direction beats perfection. The ripple effect lasts. Step up as the top leader. Preparation, honesty, and compassion matter. charleswyattjr.blogspot.com/2025/08/five-t…

A logo can catch the eye, but a story captures the heart. A strong brand narrative turns visuals into meaning, guiding your mission, message, and voice. Without it, design is decoration. With it, your brand has strategy. Read the full blog: charleswyattjr.blogspot.com/2025/09/the-im…

Aligning Culture and Communication Strong messaging only works when culture supports it. When the story outside does not match the experience inside, trust fades. ✔ Listen inward ✔ Live the values ✔ Invest in culture Full blog: charleswyattjr.blogspot.com/2025/09/aligni…