Exciting times as we delved into #AI-driven chat for the religious sector! The prototype, enhanced with #ChatGPT, showed promise, but verbose responses, fake human empathy, and inaccuracies stand in the way... #UXR #UXResearch #UsabilityTesting centralis.com/blog/can-chatb…

Are the perceived time and costs of usability testing holding you back from delivering a seamless user experience? Check out our latest blog post for practical strategies to can supercharge your testing process. shorturl.at/rCTV4 #UserTesting #UX #Usabilty #UXResearch

Check out our new blog post, on the power of cognitive walkthroughs! centralis.com/blog/cognitive… While we still think of usability testing as the "gold standard", having a variety of research methods in our toolkit helps us meet the needs of a wide range of clients. #ux #uxresearch

We're feeling especially thankful this week for our amazing clients and colleagues, and the exciting work we do to make things better for real people who use digital products. Happy Thanksgiving to all who celebrate - we'll be back in the office next Monday! #uxresearch #thankful

New Centralis blog post alert 🚨 Prototypes can answer research questions before products are fully formed. But how can we create a test environment with the least amount of effort, and just the right amount of realism? Read our thoughts here: tinyurl.com/yhck7xde

🚨 New Centralis Blog Alert! 🚨 This time, we're talking about the power of quotes 💬 and video clips 📹 in user research reports. And sneakily, we've got both a video clip and a quote in our blog post... we're walking the walk, folks. Read more here: shorturl.at/muDLV

#UX rant... If you were making a payment on your credit card and saw this screen, how would you expect this to work? We've thought of at least 3 different possibilities. Since users have varied goals when paying bills, it's critical for #uxdesign to be explicit with the #math.

At Centralis, we believe in research-backed #personas that reflect salient differences in user behaviors or attitudes. Read on to learn about our methods, and how we applied our principles for persona creation to grocery shoppers. centralis.com/blog/personas-… #ux #uxresearch #uxdesign

As a company specializing in #UX research, we help clients improve their user experiences, but what happens when the users are *us* and the client is also *us*? Well, you get some meta geek-out moments: centralis.com/blog/ux-resear…

Four features of the #Tesla Y that undid thirty years of neural programming in just eight months. #UX #usability centralis.com/blog/how-my-te…