Roman Family Center for Decision Research
@cdr_booth
Devoted to studying how individuals form judgments & make decisions. Part of @chicagobooth. Home to PIMCO Decision Research Labs. Operator of Mindworks.
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https://chicagobooth.edu/cdr 20-12-2016 20:38:37
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Does a 97% grade sound better than an A? Research from Erika Kirgios (Chicago Booth), Katy Milkman (Behavior Change for Good Initiative), 𝐒𝐞𝐧𝐝𝐡𝐢𝐥 𝐌𝐮𝐥𝐥𝐚𝐢𝐧𝐚𝐭𝐡𝐚𝐧 (Massachusetts Institute of Technology (MIT)) & Linda Chang Toyota Research Institute (TRI) shows that people tend to choose on the basis of numbers rather than words or visuals. chicagobooth.edu/review/to-sway…